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Social media channels, like Facebook, Twitter and Instagram, and email marketing can be incredibly powerful tools for any business and now afford all of us increased opportunities for exposure, sales and awareness that just didn’t exist years ago.

However, despite having access to these incredibly powerful marketing tools we still see businesses not taking full advantage. We thought we would address the problem head on!

CONNECTION

In a digital world, with so many different channels, connection is an important tactic and in this case it’s about connecting your social audience to your email marketing list. If you can encourage this connection and actively grow your mailing list you are creating a legacy that goes beyond your one-off advertising budgets.

THINK BEFORE YOU LINK

It has been widely reported that social organic reach has been decreasing steadily for a number of years. As a result businesses are more inclined to treat these channels like any other advertising...

In the video above we give you five reasons why you should using Facebook ads in your business.

Google Posts is a feature that was introduced by search giant Google in the summer of this year, 2017.  

The feature allows businesses to post messages direct to the knowledge panel and maps.  

Here is what it looks like : 

Google says this give businesses the ability to:

• Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
• Promote events and tell customers about upcoming happenings at your location.
• Showcase your top products and highlight new arrivals.
• Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

We have been testing this feature for a while and have come up with a few top tips that may help you out : 

1. Use Google posts to highlight offers, sales and promotions...

Do you need tips to create an online / social media presence for your business?

Well in this article we're going to give you a few short tips to get started!

Firstly, create profiles on multiple social media platforms. Don't just set up a Facebook and Twitter account and leave it at that. Target other platforms like Instagram, LinkedIn, Pinterest, and Tumblr. This might seem pointless, but it really is vital. When potential customers / clients google your business, they want to find as much information as possible.

You want customers to see a full list of social media profiles and not just a plain old website. They may even take to social media to ask you questions!

Next, make sure your profile is complete! This is very important, if your profile is complete or your profile is inactive, you're not going to get much engagement or many visitors / followers. Give people a reason to follow you! The more information you give, the better. Mention the key people in your company, your...

#1 Respond Quickly

Try to respond within an hour of a comment being posted. While you may not have a solution right away, let the customer know that you are looking into it. After this, you should let the customer know when they can expect a further response.

#2 Acknowledge mistakes

Nobody is perfect, and everyone makes mistakes, but, when you do, don’t hide it, simply own up to the mistake and apologise if someone has an issue.

When posting an apology, make sure that it appears genuine. People can tell a scripted response a mile off and will be quick to highlight it, so, show your human side.

#3 Take the conversation offline

Dealing with complaints on social media does have a downside in that the comments and responses are public. If possible, deal with the complaints offline. This will prevent other people jumping on board and will also show the customer that you are working with them to resolve the problem

#4 Personalise your response

As mentioned above, people can...

Spending too much time posting on social media? Want to know how to spend less time doing so, without reducing the amount of content?

In this article we’ll give you easy ways to schedule your social media updates in batches, giving you more time to engage with your followers.

Why create content in batches?

Quite simply, creating one status at a time doesn’t make any sense. All it does is mess with your schedule because you have to set time aside to write and post the update.

This is where batching becomes beneficial.

Your social media updates are likely to fall into one of two categories:

Original Updates (status updates, pictures, videos, links to your own content, etc.)
Live Interaction: Replies, retweets, shares etc.

Here’s how to plan your updates ahead of time.

#1 Make a list of categories for updates

Your content needs to varied, otherwise it will become boring and stale, and your reach will drop. This is important to remember when creating a batch of content....

With the introduction of Instagrams new algorithm and more brands jumping on
the Instagram train, organic reach is becoming increasingly difficult to get. Trying
to stand out on an app with over 700 million active users is no easy task. So with all
of these challenges against you, how can you get your brand’s Instagram photos
and videos in front of your target audience?

The answer is HASHTAGS.

The beauty of hashtags for Instagram is they make your content discoverable and
increase your chances of engagement. Aside from getting mentioned by
Influencers, using hashtags is one of the easiest ways to grow your audience within
Instagram. However, it only works if you take the right approach.

Why You Need to Use Hashtags? 

The first step to using hashtags to grow your audience is to understand the way
they work within Instagram. When you go into the search feature of Instagram,
you’ll notice you can search by top content, hashtag, people (username) and
places.

Instagram uses...

How does Facebook’s News Feed algorithm work?

To play the game, you must know the rules. So first, let’s talk about how Facebook’s algorithm works and what’s behind its News Feed ranking.

Facebook designs its algorithm around individual user preferences in conjunction with the following News Feed core values. “These values guide our thinking and help us keep the central experience of News Feed intact as it evolves,” vice president of News Feed Adam Mosseri wrote:

• Friends and family come first: Stories from your friends and family appear higher in your feed.
• Your feed should inform: Stories that are interesting and informative to you appear higher in your feed.
• Your feed should entertain: Stories that Facebook finds entertaining to you appear higher in your feed.
• A platform for all ideas: Facebook doesn’t favor sources or ideas. It delivers stories that are most meaningful to you.
• Authentic...

Northern Ireland's first Enterprise Zone, Atlantic Link Campus which is a core element of the Causeway Coast and Glens Borough Council’s vision for a digital causeway to international investment, has been officially launched at an event hosted at Ulster University Coleraine Campus.

This ground-breaking announcement represents an investment of £2.7 million by the Council and presents a significant economic development opportunity for the North Coast. The initial 20-acre site, part of the overall 40-acre designation, adjacent to the University is now formally welcoming interest from tenants who will benefit from Enhanced Capital Allowances and the fastest high speed connectivity point between North America and Europe via the Project Kelvin, a high speed transatlantic fibre. The Department for the Economy has worked closely with Causeway Coast & Glens council to facilitate the designation of the Enterprise Zone by HM Treasury to enable Enhanced Capital Allowances to be...

In the below video Troy Dean chats with Travis Rosser, Co-Founder from Kajabi about life, business, successes, obstacles, and attitude.

To learn more about Kajabi - Click Here