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When people first started using social media for business, the goal was ‘the bigger the better.”

The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none of those individuals are likely to convert into a paying customer, right?

Social media channels, like Facebook, Twitter and Instagram, and email marketing can be incredibly powerful tools for any business and now afford all of us increased opportunities for exposure, sales and awareness that just didn’t exist years ago.

However, despite having access to these incredibly powerful marketing tools we still see businesses not taking full advantage. We thought we would address the problem head on!

CONNECTION

In a digital world, with so many different channels, connection is an important tactic and in this case it’s about connecting your social audience to your email marketing list. If you can encourage this connection and actively grow your mailing list you are creating a legacy that goes beyond your one-off advertising budgets.

THINK BEFORE YOU LINK

It has been widely reported that social organic reach has been decreasing steadily for a number of years. As a result businesses are more inclined to treat these channels like any other advertising...

In the video above we give you five reasons why you should using Facebook ads in your business.

Google Posts is a feature that was introduced by search giant Google in the summer of this year, 2017.  

The feature allows businesses to post messages direct to the knowledge panel and maps.  

Here is what it looks like : 

Google says this give businesses the ability to:

• Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
• Promote events and tell customers about upcoming happenings at your location.
• Showcase your top products and highlight new arrivals.
• Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

We have been testing this feature for a while and have come up with a few top tips that may help you out : 

1. Use Google posts to highlight offers, sales and promotions...

Spending too much time posting on social media? Want to know how to spend less time doing so, without reducing the amount of content?

In this article we’ll give you easy ways to schedule your social media updates in batches, giving you more time to engage with your followers.

Why create content in batches?

Quite simply, creating one status at a time doesn’t make any sense. All it does is mess with your schedule because you have to set time aside to write and post the update.

This is where batching becomes beneficial.

Your social media updates are likely to fall into one of two categories:

Original Updates (status updates, pictures, videos, links to your own content, etc.)
Live Interaction: Replies, retweets, shares etc.

Here’s how to plan your updates ahead of time.

#1 Make a list of categories for updates

Your content needs to varied, otherwise it will become boring and stale, and your reach will drop. This is important to remember when creating a batch of content....

With the introduction of Instagrams new algorithm and more brands jumping on
the Instagram train, organic reach is becoming increasingly difficult to get. Trying
to stand out on an app with over 700 million active users is no easy task. So with all
of these challenges against you, how can you get your brand’s Instagram photos
and videos in front of your target audience?

The answer is HASHTAGS.

The beauty of hashtags for Instagram is they make your content discoverable and
increase your chances of engagement. Aside from getting mentioned by
Influencers, using hashtags is one of the easiest ways to grow your audience within
Instagram. However, it only works if you take the right approach.

Why You Need to Use Hashtags? 

The first step to using hashtags to grow your audience is to understand the way
they work within Instagram. When you go into the search feature of Instagram,
you’ll notice you can search by top content, hashtag, people (username) and
places.

Instagram uses...