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Are you rushing to publish your content to generate leads and increase traffic?  

We all know that publishing content on a consistent basis is fundamental for our marketing purposes. However, due to lack of time, we often overlook the editing part.

Editing is an essential step before publishing anything you write. You put a lot of energy and time to create your material, so you want to take the time to go through the editing process to make sure your writing represents exactly what you want to communicate.

In reviewing my training notes, I found six essential rules for effective editing that I would like to share with you:

1. Re-Read your Content and Your Personal Story

When you finish writing your content, read it carefully and eliminate any unnecessary wording. If you can, detach from your document and do something else to clear your thoughts. When you come back to it, and you reread it, check if it feels right for you. 

2. Add, change, and shuffle it...

You’re probably already well aware of how popular LinkedIn has become for the modern business professional. But beyond networking with other likeminded individuals, searching for career opportunities or finding top talent for your own business, did you know that LinkedIn can also be a powerful and effective tool for generating leads? It’s true, and the secret lies within LinkedIn Groups. Here’s the scoop.

First, it’s important to point out that there are two different ways to approach LinkedIn Groups. The first is as a member. In other words, you join existing LinkedIn Groups that are relevant to your line of work or expertise. There, you can share content and participate in discussions with other members. The other is by creating a group of your own that others can join. That being said, this article focuses on how to generate leads as a LinkedIn Group member.

To begin, search for and start joining groups that are appropriately aligned with your niche...

ConvertKit, a creator-focused email marketing tool built by Nathan Barry have just announced at Craft + Commerce 2018, that ConvertKit will no longer be ConvertKit.  

The bootstrapped company who has more than 19,000 active customers and doing over $1 million a month quickly gained popularity after getting the backing of influential marketers like Pat Flynn and Joanna Wiebe.

In a keynote presentation to attendees this morning at JUMP Boise, Idaho, Founder Nathan Barry unveiled a number of exciting product announcements which included a new form builder / editor, in-depth reporting, infrastructure and purchases.   Nathan concluded product announcements showing attendees a demo of a new email editor that will ship later this year.   

As a round of an applause concluded, Nathan said that there was 'one more thing'. 

With an excited but yet intrigued audience,  Nathan took a gasp of breath and...

ConvertKit, a creator-focused email marketing tool built by Nathan Barry have just announced at Craft + Commerce 2018, that ConvertKit will no longer be ConvertKit.  

The bootstrapped company who has more than 19,000 active customers and doing over $1 million a month quickly gained popularity after getting the backing of influential marketers like Pat Flynn and Joanna Wiebe.

In a keynote presentation to attendees this morning at JUMP Boise, Idaho, Founder Nathan Barry unveiled a number of exciting product announcements which included a new form builder / editor, in-depth reporting, infrastructure and purchases.   Nathan concluded product announcements showing attendees a demo of a new email editor that will ship later this year.   

As a round of an applause concluded, Nathan said that there was 'one more thing'. 

With an excited but yet intrigued audience,  Nathan took a gasp of breath and went onto say...

Starting this week ( Monday 12th February 2018 ) Facebook will begin measuring organic page reach the same way it measures paid ad reach.  They will calculate organic reach impressions only when a Page post actually appears on a person’s screen

Prior to this change, reach for page posts was calculated based on how many times a post had been published in the news feed.

If a post was delivered in the news feed it would count as a view, even if the user didn’t actually scroll down to see the post.

A spokesperson for Facebook said " This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before."

Starting this July, Google Chrome will mark all 'http' sites insecure according to a blog post published last night.  

In a nutshell this means that any site that doesn't load with a green padlock or a "secure" message in the browser's address bar will be flagged as insecure.

The company's decision comes after HTTPS adoption increased among website owners and a large chunk of today's traffic is now encrypted.

According to Google, 81 out of the top 100 ranked global websites now use HTTPS by default.

Facebook users around the world have been taking to the popular social network reporting a 'downvote' option within comments on posts.   

The feature appears to give the ability for users to 'downvote' comments, meaning if it's not relevant or offensive, you can push it to the bottom and quality will rise to the top!

The feature was first noticed by Holly Epstein Ojalvo followed by Christina Hudler from - Hudler Social.

Networking is a big deal when it comes to getting the message out there about your product or service. 

In the video above we give you 5 ways to network more effectively.  

Are you panicking about the Facebook News Feed change announced last week?

Mark Zuckerburg announced last week in a social media post that a "major change" is coming to our News Feeds focusing on the time we all spend on the social network 'is time well spent'. 

Anyone can develop a website, but not everybody can create a lead generation machine. 

In the video above we share four top tips that are guaranteed to improve a number of leads that you will receive from your website.