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The latest Triovia news and digital marketing insights

How to handle Customer Complaints via Social Media

Sep 20, 2017

#1 Respond Quickly

Try to respond within an hour of a comment being posted. While you may not have a solution right away, let the customer know that you are looking into it. After this, you should let the customer know when they can expect a further response.

#2 Acknowledge mistakes

Nobody is perfect, and everyone makes mistakes, but, when you do, don’t hide it, simply own up to the mistake and apologise if someone has an issue.

When posting an apology, make sure that it appears genuine. People can tell a scripted response a mile off and will be quick to highlight it, so, show your human side.

#3 Take the conversation offline

Dealing with complaints on social media does have a downside in that the comments and responses are public. If possible, deal with the complaints offline. This will prevent other people jumping on board and will also show the customer that you are working with them to resolve the problem

#4 Personalise your response

As mentioned above, people can...

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Speed up your social media production with these few tips

Sep 19, 2017

Spending too much time posting on social media? Want to know how to spend less time doing so, without reducing the amount of content?

In this article we’ll give you easy ways to schedule your social media updates in batches, giving you more time to engage with your followers.

Why create content in batches?

Quite simply, creating one status at a time doesn’t make any sense. All it does is mess with your schedule because you have to set time aside to write and post the update.

This is where batching becomes beneficial.

Your social media updates are likely to fall into one of two categories:

Original Updates (status updates, pictures, videos, links to your own content, etc.)
Live Interaction: Replies, retweets, shares etc.

Here’s how to plan your updates ahead of time.

#1 Make a list of categories for updates

Your content needs to varied, otherwise it will become boring and stale, and your reach will drop. This is important to remember when creating a batch of content....

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How To Grow Your Audience On Instagram

Sep 18, 2017

With the introduction of Instagrams new algorithm and more brands jumping on
the Instagram train, organic reach is becoming increasingly difficult to get. Trying
to stand out on an app with over 700 million active users is no easy task. So with all
of these challenges against you, how can you get your brand’s Instagram photos
and videos in front of your target audience?


The answer is HASHTAGS.


The beauty of hashtags for Instagram is they make your content discoverable and
increase your chances of engagement. Aside from getting mentioned by
Influencers, using hashtags is one of the easiest ways to grow your audience within
Instagram. However, it only works if you take the right approach.

Why You Need to Use Hashtags? 


The first step to using hashtags to grow your audience is to understand the way
they work within Instagram. When you go into the search feature of Instagram,
you’ll notice you can search by top content, hashtag, people (username) and
places.

Instagram uses...

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5 Ways To Optimize Your Facebook Strategy For Greater Reach And Engagement

Sep 17, 2017
 

How does Facebook’s News Feed algorithm work?


To play the game, you must know the rules. So first, let’s talk about how Facebook’s algorithm works and what’s behind its News Feed ranking.

Facebook designs its algorithm around individual user preferences in conjunction with the following News Feed core values. “These values guide our thinking and help us keep the central experience of News Feed intact as it evolves,” vice president of News Feed Adam Mosseri wrote:

  • Friends and family come first: Stories from your friends and family appear higher in your feed.
  • Your feed should inform: Stories that are interesting and informative to you appear higher in your feed.
  • Your feed should entertain: Stories that Facebook finds entertaining to you appear higher in your feed.
  • A platform for all ideas: Facebook doesn’t favor sources or ideas. It delivers stories that are most meaningful to you.
  • Authentic...
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Global Tech Entrepreneur Backs Atlantic Link Campus to Put Coleraine on the International Digital Map

Jun 21, 2017

Northern Ireland's first Enterprise Zone, Atlantic Link Campus which is a core element of the Causeway Coast and Glens Borough Council’s vision for a digital causeway to international investment, has been officially launched at an event hosted at Ulster University Coleraine Campus.

This ground-breaking announcement represents an investment of £2.7 million by the Council and presents a significant economic development opportunity for the North Coast. The initial 20-acre site, part of the overall 40-acre designation, adjacent to the University is now formally welcoming interest from tenants who will benefit from Enhanced Capital Allowances and the fastest high speed connectivity point between North America and Europe via the Project Kelvin, a high speed transatlantic fibre. The Department for the Economy has worked closely with Causeway Coast & Glens council to facilitate the designation of the Enterprise Zone by HM Treasury to enable Enhanced Capital Allowances to be...

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Life, business, successes, obstacles, and mindset from the Kajabi Co-Founder

Apr 21, 2017

In the below video Troy Dean chats with Travis Rosser, Co-Founder from Kajabi about life, business, successes, obstacles, and attitude.

 

To learn more about Kajabi - Click Here

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Should I Use ConvertKit As My Email Provider?

Mar 21, 2017

ConvertKit is a powerful email service provider that provides InfusionSoft like automation capabilities without the InfusionSoft price.  

Email marketing is a hot topic these days. 

And for good reason. Implemented properly, it will certainly become the most important tool in your business for creating relationships and making sales.

According to Capterra, the average return on $1 spent on email marketing is $44.25!

This is why you should take your time and invest in a good email service provider.


ConvertKit
is an amazing tool to have in your digital toolbox when it comes to your online marketing efforts.  Why you may ask?  

Here is why in my opinion and others :

  • It's user-friendly (super easy to use!)
  • You can tag and segment your contacts
  • You only have one email subscriber list

 Click here to check out ConvertKit

 

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Build A Membership Site With New Kajabi

Nov 16, 2016

Have you considered New Kajabi to build out your membership site?   By now I think you should.   New Kajabi is one of the robust hosted membership platforms you could use to build your product / service by the time of writing this - Late November 2016.  

New Kajabi out of other platforms such as Teachable and Thinkific is probably the most comprehensive system allowing you to sell everything from digital downloads to a full membership. 

Click here to access New Kajabi

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Facebook To Roll Out Marketplace

Oct 03, 2016

Over the next few days, Facebook will be rolling out Marketplace to everyone over 18 years old in the UK, on the Facebook app for iPhone and Android. You will notice the icon for Marketplace over the next few days which will replace the Messenger icon in the center of the bottom row on Facebook’s mobile app.

In a press release this morning, a spokesperson for Facebook said :

Marketplace opens with photos of items that people near you have listed for sale. To find something specific, search at the top and filter your the results by location, category or price. You can also browse what’s available in a variety of categories such as Household, Electronics and Apparel. Use the built-in location tool to adjust the region you’re looking in, or switch to a different city altogether.

When you find something interesting, tap on the image to see more details from the seller, including a product description, the name and profile photo of the seller, and their general...

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Facebook's redesigned business Pages roll out all users

Aug 06, 2016

If you’ve visited a business or brand’s Facebook Page in recent days, you may have noticed things look a little different.

Check out the video below.   

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