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The latest Triovia news and digital marketing insights

Facebook Will Use Viewability To Measure Organic Page Reach

Feb 11, 2018

Starting this week ( Monday 12th February 2018 ) Facebook will begin measuring organic page reach the same way it measures paid ad reach.  They will calculate organic reach impressions only when a Page post actually appears on a person’s screen

Prior to this change, reach for page posts was calculated based on how many times a post had been published in the news feed.

If a post was delivered in the news feed it would count as a view, even if the user didn’t actually scroll down to see the post.

A spokesperson for Facebook said " This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before."

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Google Chrome Will Mark All 'HTTP' Websites As ‘Not Secure’ This Summer

Feb 09, 2018

Starting this July, Google Chrome will mark all 'http' sites insecure according to a blog post published last night.  

In a nutshell this means that any site that doesn't load with a green padlock or a "secure" message in the browser's address bar will be flagged as insecure.

The company's decision comes after HTTPS adoption increased among website owners and a large chunk of today's traffic is now encrypted.

According to Google, 81 out of the top 100 ranked global websites now use HTTPS by default.

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Facebook Testing 'Downvote' Option On Post Comments?

Feb 08, 2018

Facebook users around the world have been taking to the popular social network reporting a 'downvote' option within comments on posts.   

The feature appears to give the ability for users to 'downvote' comments, meaning if it's not relevant or offensive, you can push it to the bottom and quality will rise to the top!

The feature was first noticed by Holly Epstein Ojalvo followed by Christina Hudler from - Hudler Social.

 

By doing a public post search on the keyword 'Facebook Downvote' a number of users are talking about the feature which appears to be only limited to a select number at this time.  

- At the time of writing, mainstream media have not reported on this.  

 

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How To Network More Effectively

Jan 24, 2018
 

Networking is a big deal when it comes to getting the message out there about your product or service. 

In the video above we give you 5 ways to network more effectively.  

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Are you panicking about the Facebook News Feed change announced last week?

Jan 14, 2018
 

Are you panicking about the Facebook News Feed change announced last week?

Mark Zuckerburg announced last week in a social media post that a "major change" is coming to our News Feeds focusing on the time we all spend on the social network 'is time well spent'. 

The social media post by Mark reads as follows : 

"One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.

It's easy to understand how we got here. Video and other public...

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4 Tips to Turn Your Website into a Lead Generation Machine

Jan 10, 2018
 

Anyone can develop a website, but not everybody can create a lead generation machine. 

In the video above we share four top tips that are guaranteed to improve a number of leads that you will receive from your website.

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Facebook now lets businesses embed Messenger in their websites

Nov 07, 2017

Today at a web summit in Lisbon, Portugal, head of the messenger product Stan Chudnovsky announced a new plugin which is part of 'messenger 2.2' that lets visitors to a website engage in live chat with a human or bot without leaving that website. The plugin has been called 'Customer Chat'. 

David Marcus, head of messenger said 

"Today we are launching Platform 2.2 with new and improved features for businesses building an experience on Messenger.

Out of all the new features that come with 2.2, the one I’m the most excited about is our brand new Customer Chat Plugin that will enable any website to embed messenger on their pages to engage their customers directly without them ever leaving their website. The beauty of this new solution is that as a business you’ll have the ability to continue the conversation with customers in Messenger, which should drive much higher conversion. Our web plugin will also be amazing for customer support as a...

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How To Get Your Emails Opened - 10 Top Tips

Oct 24, 2017
 

Inboxes are increasingly cluttered.   So how can you make sure your emails actually get opened and read?

In the video above we go over 10 tips that will help get your emails opened.   


In the video we talk about ConvertKit,  a powerful email service provider that provides InfusionSoft like automation capabilities without the InfusionSoft price.  You can learn more about the company by clicking the image below. 

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Practical Ways to Measure Social Media Success

Oct 23, 2017
 

When people first started using social media for business, the goal was ‘the bigger the better.”

The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none of those individuals are likely to convert into a paying customer, right?

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Connecting Social Media And Email Marketing

Oct 08, 2017

Social media channels, like Facebook, Twitter and Instagram, and email marketing can be incredibly powerful tools for any business and now afford all of us increased opportunities for exposure, sales and awareness that just didn’t exist years ago.

However, despite having access to these incredibly powerful marketing tools we still see businesses not taking full advantage. We thought we would address the problem head on!

CONNECTION

In a digital world, with so many different channels, connection is an important tactic and in this case it’s about connecting your social audience to your email marketing list. If you can encourage this connection and actively grow your mailing list you are creating a legacy that goes beyond your one-off advertising budgets.

THINK BEFORE YOU LINK

It has been widely reported that social organic reach has been decreasing steadily for a number of years. As a result businesses are more inclined to treat these channels like any other advertising...

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