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ConvertKit, a creator-focused email marketing tool built by Nathan Barry have just announced at Craft + Commerce 2018, that ConvertKit will no longer be ConvertKit.  

The bootstrapped company who has more than 19,000 active customers and doing over $1 million a month quickly gained popularity after getting the backing of influential marketers like Pat Flynn and Joanna Wiebe.

In a keynote presentation to attendees this morning at JUMP Boise, Idaho, Founder Nathan Barry unveiled a number of exciting product announcements which included a new form builder / editor, in-depth reporting, infrastructure and purchases.   Nathan concluded product announcements showing attendees a demo of a new email editor that will ship later this year.   

As a round of an applause concluded, Nathan said that there was 'one more thing'. 

With an excited but yet intrigued audience,  Nathan took a gasp of breath and went onto say...

Starting this week ( Monday 12th February 2018 ) Facebook will begin measuring organic page reach the same way it measures paid ad reach.  They will calculate organic reach impressions only when a Page post actually appears on a person’s screen

Prior to this change, reach for page posts was calculated based on how many times a post had been published in the news feed.

If a post was delivered in the news feed it would count as a view, even if the user didn’t actually scroll down to see the post.

A spokesperson for Facebook said " This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before."

Starting this July, Google Chrome will mark all 'http' sites insecure according to a blog post published last night.  

In a nutshell this means that any site that doesn't load with a green padlock or a "secure" message in the browser's address bar will be flagged as insecure.

The company's decision comes after HTTPS adoption increased among website owners and a large chunk of today's traffic is now encrypted.

According to Google, 81 out of the top 100 ranked global websites now use HTTPS by default.

Facebook users around the world have been taking to the popular social network reporting a 'downvote' option within comments on posts.   

The feature appears to give the ability for users to 'downvote' comments, meaning if it's not relevant or offensive, you can push it to the bottom and quality will rise to the top!

The feature was first noticed by Holly Epstein Ojalvo followed by Christina Hudler from - Hudler Social.

Networking is a big deal when it comes to getting the message out there about your product or service. 

In the video above we give you 5 ways to network more effectively.  

Are you panicking about the Facebook News Feed change announced last week?

Mark Zuckerburg announced last week in a social media post that a "major change" is coming to our News Feeds focusing on the time we all spend on the social network 'is time well spent'. 

Anyone can develop a website, but not everybody can create a lead generation machine. 

In the video above we share four top tips that are guaranteed to improve a number of leads that you will receive from your website.

Today at a web summit in Lisbon, Portugal, head of the messenger product Stan Chudnovsky announced a new plugin which is part of 'messenger 2.2' that lets visitors to a website engage in live chat with a human or bot without leaving that website. The plugin has been called 'Customer Chat'. 

David Marcus, head of messenger said 

"Today we are launching Platform 2.2 with new and improved features for businesses building an experience on Messenger.

Out of all the new features that come with 2.2, the one I’m the most excited about is our brand new Customer Chat Plugin that will enable any website to embed messenger on their pages to engage their customers directly without them ever leaving their website. The beauty of this new solution is that as a business you’ll have the ability to continue the conversation with customers in Messenger, which should drive much higher conversion. Our web plugin will also be amazing for customer support as a...

Inboxes are increasingly cluttered.   So how can you make sure your emails actually get opened and read?

In the video above we go over 10 tips that will help get your emails opened.   

In the video we talk about ConvertKit,  a powerful email service provider that provides InfusionSoft like automation capabilities without the InfusionSoft price.  You can learn more about the company by clicking the image below. 

When people first started using social media for business, the goal was ‘the bigger the better.”

The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none of those individuals are likely to convert into a paying customer, right?