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Digital Growth For Your 
Business Improvement District

As a Business Improvement District (BID) Manager, you're dedicated to fostering a vibrant, thriving commercial environment. You understand that the success of your member businesses is paramount to the overall prosperity and renewal of your district. In today's rapidly evolving digital landscape, equipping these businesses with effective digital marketing skills is no longer optional—it's essential for their survival and growth.

However, you also know the challenges your members face: limited time, tight budgets, and a lack of specialised knowledge to navigate the complexities of social media, email marketing, SEO, and emerging technologies like AI. Providing consistent, high-quality digital support to every business can be a significant undertaking for any BID.

Unlike one-off workshops or webinars where information can quickly become obsolete, Triovia Lab provides continuously updated guidance.  

 

This video speaks to business owners, but it’s designed to help BID managers understand exactly how Triovia Lab supports and upskills their members.

Triovia Lab: Your Partner In Member Empowerment

Triovia Lab offers a streamlined, practical solution that cuts through the digital noise and provides your member businesses with the clarity and tools they need to succeed online. We simplify digital marketing, making it accessible and actionable for even the busiest small business owners.   

By integrating Triovia Lab into your member support initiatives, you can

  • Enhance Your BID’s Value Proposition: Offer a practical, high-impact resource that directly meets a real need for your members, reinforcing your BID’s commitment to helping them succeed.

  • Boost Member Engagement & Retention: Equip businesses with skills that drive real results, building a more engaged and loyal membership base.

  • Support District-Wide Prosperity: As individual businesses grow their digital presence, the visibility and economic performance of the whole district improves, driving footfall and local spend.

  • Simplify Digital Skills Delivery: Provide a ready-made platform for ongoing learning, reducing the time and cost of running in-house training programmes.

We begin with foundational, high-impact areas crucial for small business success:

  • Email Marketing (Own Your Audience): Practical training to help businesses build and use email lists effectively, giving them a direct line to their customers.

  • Getting Started with AI (Used Properly): Clear guidance on using AI as a support tool for better thinking and faster content creation, without falling into common traps.

This is just the beginning. As the community grows, the training library will continue to expand, providing fresh, practical value for your member businesses.

Digital Marketing Academy

What Triovia Lab Offers Your Member Businesses

Triovia Lab is built on a simple, practical approach: Learn it. Apply it. Get feedback. Improve.
Everything is designed to help business owners take action and see results, without the overwhelm.

1. Practical Training Hub

Short, clear lessons focused on skills that support real business growth. Members get step-by-step guidance they can put into practice each week, helping them make progress without feeling swamped by jargon or trends.

2. Supportive Community

Running a business can be isolating. Triovia Lab brings member businesses together in one place to ask questions, share what’s working, and learn from each other. It builds connection, confidence, and collaboration across your BID.

3. Flexible, On-Demand Learning

Accessible on phone, tablet, or laptop, Triovia Lab fits around busy schedules. Members can dip in and out, learn at their own pace, and pick up exactly where they left off, whenever it suits them.

Partnership Pricing For Business Improvement Districts

We offer tiered pricing designed to provide comprehensive digital marketing support to all your member businesses. With a single partnership, your BID can offer unlimited access to Triovia Lab for all its members, billed quarterly, with the flexibility to cancel anytime. For BIDs with up to 200 members, the investment is ÂŁ375 per month (billed quarterly). For BIDs with more than 200 members, the investment is ÂŁ450 per month (billed quarterly).

This partnership model ensures that every business within your district has the opportunity to enhance their digital capabilities, contributing to the collective growth and resilience of your local economy.

Jamie Hamill - MBA, MSc - Former Business Improvement District Chief Executive.

Triovia played a key role in transforming our digital presence through the delivery of bespoke content created specifically for Coleraine BID and its member businesses. Their strategic, hands-on approach not only supported award-winning campaigns and a successful renewal, but also helped equip local businesses with practical digital skills they could actually use.

What began as tailored content and support for Coleraine BID has now evolved into a scalable approach that can benefit any Business Improvement District. For any BID manager looking to demonstrate clear value, drive meaningful engagement, and deliver tangible outcomes for their members, Triovia is a strong and reliable partner.