Happy New Year. Hope you had some time off, enjoyed the holidays, and are ready to pick a few things that actually move the needle in 2026.
One theme we keep coming back to is this: less noise, more clarity. It feels like everyone’s chasing the next shiny thing. We think that’s backwards. So here are our latest perspectives — short, useful, and rooted in what actually matters if you’re running a business this year.
1. Follower Counts Don’t Pay Bills
Vanity metrics are easy to look at. They feel productive. But they don’t tell you whether someone will call you, visit you, or hire you. What actually matters is real conversation — the kind that turns into paying customers. That’s the metric worth tracking this year.
👉 Key takeaway: Stop counting followers. Start counting conversations. Read more.
