Transforming Coleraine BID: A Digital Success Story
Since 2019 to 2025, we have worked alongside Coleraine Business Improvement District (BID), delivering a full suite of digital and creative services. We initiated and proposed many of the solutions that shaped how the organisation engages with its members and the wider community today.
Radio Broadcasting & Public Audio System
Idea Initiated: We proposed the introduction of a 28-day FM licence to bring festive radio to the town centre during Christmas.
Implemented Outcomes:
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A successful seasonal FM radio station broadcasting music, promotions, and community messages
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Public enthusiasm led to a more permanent audio solution:
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Year-round streaming via the town’s speaker system
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Integration with Alexa and a web stream for home listeners
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Easy management of audio content and promotions
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Website & Digital Member Hub
Idea Initiated:Â Prior to re-ballot for the second term we recommended the development of a secure member portal to improve communication and content contribution.
Implemented Outcomes:
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Management of the BID’s website and member interface
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Creation of a self-service portal allowing businesses to:
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Submit content for speaker broadcasts, events, and printed materials
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Access newsletters and provide feedback
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Engage with BID activities digitally
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Social Media Growth / Newsletter Campaigns / Media
Idea Initiated: We advised on a consistent, value-driven content strategy to grow community reach.
Implemented Outcomes:
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Full management of Coleraine BID’s social media accounts
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Growth of Facebook following to over 10,000
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Regular business spotlights, events coverage, and BID updates
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Production and distribution of digital newsletters picked up by local press. Media distribution that published included Coleraine / Ballymoney / Ballycastle Chronicle, Newsletter, Coleraine Times, Love Ballymena, Fuse FM, Ballymoney Buzz, Love Belfast, Explore Causeway Coast & Glens, Causeway Coast Community and Causeway Coast & Glens Borough Council.Â
Printed Magazine & Visual Content
Idea Initiated: We recommended launching a high-quality printed magazine to better represent local businesses and initiatives. We recommended a freelancer at the time to take the project on.Â
Implemented Outcomes:
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Launch and editorial support of an award-winning Coleraine BID magazine
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Photography and videography services covering:
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Local events
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Campaigns and community stories
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Visual content for print and digital platforms
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Social Media Growth & Newsletter Campaigns
Idea Initiated: We advised on a consistent, value-driven content strategy to grow community reach.
Implemented Outcomes:
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Full management of Coleraine BID’s social media accounts
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Growth of Facebook following to over 10,000
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Regular business spotlights, events coverage, and BID updates
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Production and distribution of digital newsletters picked up by local press
