Your Kajabi Site Doesn't Need More Features. It Needs Better Decisions

Everyone wants more. More templates. More integrations. More bells and whistles.

But here's what I've learned after building 50+ Kajabi sites: The best ones aren't the ones with the most features turned on. They're the ones where someone made clear decisions about what matters.

Your visitors don't care that Kajabi has 47 different block types. They care about one thing: Can they figure out what you're selling and how to buy it?

I see it all the time. Someone signs up for Kajabi, gets overwhelmed by possibilities, and builds a site that looks like a feature showcase. Navigation with 12 items. Three different calls to action. Four different fonts because, well, Kajabi offers them.

The result? Confusion. And confused people don't buy.

Here's what works instead.

One clear message. One path forward. One action you want people to take.

When I build a Kajabi site, I start by asking: What's the one thing we want visitors to do? Not three things. One.

Everything else supports that or gets cut.

This isn't about being minimalist for the sake of design trends. It's about being effective. Every element on your page should have a job. If it doesn't, it's just taking up space and attention.

The good news? Kajabi is actually perfect for this approach. It gives you enough flexibility to build what you need, but you have to resist the temptation to use everything just because it's there.

Most people overcomplicate because they're afraid of leaving something out. What if someone wants to know about X? Better add another section. What if they don't see Y? Better add another popup.

But here's the thing about great Kajabi sites: They're confident. They say what they need to say, then they get out of the way.

Your job isn't to show people everything you can do with Kajabi. Your job is to help people buy from you. Big difference.

So before you add that next section or turn on that new feature, ask yourself: Does this help someone make a decision, or does it just make me feel better about showing off what Kajabi can do?

The answer will tell you everything you need to know.

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