Why PAS Is The Right Framework For Kajabi Landing Pages And Funnels
Jan 02, 2026
Most funnels and landing pages fail for a simple reason.
They explain too much, too early.
This happens a lot on Kajabi.
Not because Kajabi is complicated.
But because it gives people so many options that they forget what the page is meant to do.
More sections.
More blocks.
More features.
Less clarity.
That is why the PAS framework fits Kajabi so well.
PAS stands for Problem. Agitate. Solution.
It is not marketing fluff.
It is a way to bring order to a page that has one job.
Problem: Say the quiet thing out loud
Anyone landing on a Kajabi page already has a reason for being there.
They clicked an email.
They tapped a button.
They followed a link.
Your page should meet them immediately.
Example on a Kajabi hero section:
You have a course idea, but you are stuck trying to turn it into something people will actually buy.
No feature talk.
No platform talk.
Just the problem they recognise.
This is where many Kajabi pages go wrong.
They start with what the product is, not why it matters.
Agitate: Use Kajabi sections with intention
Kajabi makes it easy to add testimonials, FAQs, bonuses, curriculum breakdowns, and comparisons.
That does not mean they all belong on the same page.
Agitation is about slowing the reader down and showing the cost of staying stuck.
Example:
You keep tweaking your offer.
You keep rebuilding pages.
But launches feel heavy, and sign-ups never match the effort.
This is where Kajabi copy should do the work, not the design.
The words create the tension.
The layout simply supports it.
Solution: Let Kajabi remove the friction
Only now does the solution matter.
This is where Kajabi shines when used properly.
Example:
A single Kajabi landing page.
One clear promise.
One checkout.
One next step.
No scrolling maze.
No distractions.
No “learn more” loops.
The solution should feel like relief, not a commitment.
Why PAS works so well inside Kajabi funnels
Kajabi is built for flow.
Pages connect to emails.
Emails connect to offers.
Offers connect to checkouts.
PAS mirrors that same logic.
-
Problem aligns with why someone clicked the link.
-
Agitate keeps them reading instead of bouncing.
-
Solution gives them permission to act.
When PAS is applied properly, Kajabi funnels get shorter.
Pages load faster.
Conversions improve without adding complexity.
Less doing.
More clarity.
How we educate Kajabi users to do this properly
Most Kajabi users already have everything they need.
They just have not been shown how to think in frameworks.
We educate users on how to apply PAS inside Kajabi itself.
Not generic copy advice.
Practical guidance, like:
-
How to structure a Kajabi landing page section by section using PAS.
-
How to write hero copy that leads into the body instead of repeating it.
-
How to align emails, pages, and checkouts around one clear problem.
-
How to remove unnecessary blocks that dilute conversions.
Once users understand PAS, something changes.
They stop decorating pages.
They stop overbuilding funnels.
They start directing attention.
That is when Kajabi starts working the way it is meant to.
Final thought
Kajabi is powerful, but power without structure creates noise.
PAS gives Kajabi pages a spine.
Name the problem.
Sit with it.
Then offer the way out.
Everything else is optional.
If you want help applying PAS properly across your Kajabi landing pages, funnels, emails, and checkouts, we also offer Kajabi Expert services, including education, setup, and hands-on implementation.
Get The Inside Scoop With 'Simply Digital'
Tired of the same old, same old? Every Monday morning, we’ll drop fresh takes on social media, content strategy, and digital marketing straight into your inbox—no fluff, just stuff that actually works!
We hate SPAM. We will never sell your information, for any reason.
Author
