Why Kajabi Homepages Work Better With AIDA (And Why Most Don’t)

Most Kajabi sites don’t fail because of bad design.
They fail because they try to say everything at once.

Features. Credentials. Tools. Courses. Apps. AI. Logos. Social proof.
All stacked at the top like a CV nobody asked for.

Visitors land. They scan. They leave.

That’s not a Kajabi problem.
That’s a clarity problem.

There’s a simple fix. It’s old. It still works. And it fits Kajabi perfectly.

It’s called AIDA.

What AIDA actually is (without the marketing fluff)

AIDA stands for:

• Attention

• Interest

• Desire

• Action

It’s not a funnel.
It’s not a hack.
It’s just a way of respecting how people read.

People don’t arrive ready to buy.
They arrive trying to decide if they should keep reading.

AIDA gives them a reason to do exactly that.

Attention: Say one clear thing

Your homepage headline has one job:
Stop the scroll.

Not explain your life story.
Not list every service.
Not impress peers.

Just answer this silently asked question:

“Is this for me?”

Bad example:

All-in-one coaching, courses, memberships, communities, automations, and tools.

Better example:

Build and sell your online course without duct tape.

That’s Attention.

Kajabi gives you freedom.
AIDA gives that freedom direction.

Interest: Show you understand the problem

Once you have attention, earn interest by proving you get it.

This is where most Kajabi pages panic and jump straight to features.

Don’t.

Talk about the friction instead.

Example:

You’ve got knowledge to sell.
But your site feels stitched together.
Payments are awkward.
Emails feel bolted on.

Now the reader is nodding.
That’s Interest.

Desire: Paint the after picture

Desire isn’t hype.
It’s relief.

Show what life looks like when the problem goes away.

Example:

One login.
One system.
Courses, emails, payments, and content working together.
No plugins arguing with each other.

This is where Kajabi shines.
And where AIDA lets it shine without shouting.

Action: Ask for one thing only

Action doesn’t mean “Buy now” in size 48 font.

It means clarity.

One button.
One next step.

Example:

• Start a free trial

• Book a call

• Read how it works

Not five CTAs competing for attention.

Kajabi lets you add endless sections.
AIDA reminds you not to.

A simple AIDA homepage layout for Kajabi users

Here’s a clean, usable structure that works:

1. Headline (Attention)
   One clear outcome for one clear audience.

2. Problem section (Interest)
   Short. Specific. Familiar.

3. Outcome section (Desire)
   What changes once this works.

4. Primary CTA (Action)
   One path forward.

5. Support sections
   Proof. Details. FAQs.
   These support the decision, not replace it.

If your homepage feels calm instead of crowded, you’re doing it right.

Why this matters more in 2026

AI can now build pages fast.
Everyone has “nice” websites.

Clarity is the differentiator.

The homepage that wins isn’t louder.
It’s simpler.

AIDA forces restraint.
And restraint builds trust.

Where we come in

At Triovia, we help businesses apply frameworks like AIDA properly on Kajabi, not just talk about them.

We don’t just design pages.
We structure them to convert.

Our Kajabi Expert services include:

• Homepage strategy using AIDA

• Website and landing page builds

• Automations and email flows

• Checkouts and offers

• Blogging, AI setup, and optimisation

All built to work together. Calmly. Clearly.

👉 Learn more about our Kajabi Expert services here:
https://www.triovia.com/kajabi-expert-services