What Makes Someone A Real Kajabi Expert

You can watch every Kajabi tutorial on YouTube. Read every help doc. Complete every course.

That doesn't make you an expert.

Expertise isn't about knowing where the buttons are. It's about knowing when to push them. And more importantly, when not to.

I've been working with Kajabi for over 10 years. Built more than 50 sites. Solved hundreds of problems.

Here's what I've learned: Being a Kajabi expert has almost nothing to do with Kajabi.

It's about understanding businesses. Understanding people. Understanding what actually drives someone to buy.

Anyone can set up a landing page. That's not expertise. That's following instructions.

Expertise is knowing why that landing page isn't converting and fixing it. Expertise is seeing a funnel and immediately spotting the three things that are killing it. Expertise is building something that works the way the client's brain works, not the way Kajabi's default settings work.

Here's the difference: A Kajabi user knows how to add a button. A Kajabi expert knows whether you need that button at all.

Most people who call themselves Kajabi experts are really just proficient users. They know the features. They've built a few sites. Maybe they've even got some certifications.

But can they look at your business model and immediately know how to structure it in Kajabi? Can they spot the workflow problem you didn't even know you had? Can they build something custom that Kajabi doesn't officially support?

That's expertise.

The honest truth? You don't become a Kajabi expert by studying Kajabi. You become one by solving real problems for real businesses.

Every site I build teaches me something new. Not about Kajabi—I already know Kajabi. About business. About what works. About what people actually need versus what they think they need.

That's the knowledge that matters.

When Kajabi releases a new feature, I don't rush to use it. I wait. I watch. I see how it actually performs in the real world. Because half the time, the new shiny feature isn't better than the old boring solution.

That's what 10 years gets you. Not just knowing what's possible, but knowing what's smart.

Being a Kajabi expert isn't about being the first to know about every update. It's about being the person who knows what actually moves the needle.

The rest is just noise.

To find out what Kajabi services we offer, navigate here.