What 40 Kajabi Websites Taught Us Last Year

Last year, we worked on 40 Kajabi websites.

Not templates spun up and forgotten.
Not quick fixes.
Real businesses, real constraints, real goals.

Some were starting from scratch.
Some were rebuilding after outgrowing what they had.
Some were untangling setups that looked fine on the surface but leaked underneath.

Different industries. Different audiences. Same platform.

And that’s the point.

Kajabi is flexible enough to build almost anything. But flexibility only helps if you know where to stop.

The work wasn’t “websites”

Most people think Kajabi work means pages.

It doesn’t.

The real work happens underneath.

Over the year, we handled everything from:

• Full website setup and structure

• Custom development when the default options weren’t enough

• Automations that removed manual admin

• Forms that actually triggered the right actions

• Checkout flows that reduced friction instead of adding it

• Custom code where precision mattered more than plugins

Each job looked different. But the pattern was the same.

People weren’t struggling with Kajabi.
They were struggling with decisions.

Less complexity. More intent.

A common problem we saw was overbuilding.

Too many pages.
Too many automations.
Too many “what ifs”.

Kajabi makes it easy to add more. It takes experience to know what not to add.

So we focused on:

• Clear entry points

• Fewer, stronger funnels

• Automations that solved one problem well

• Checkouts that did one job and did it fast

When things broke, it usually wasn’t technical.
It was structural.

Fix the structure and the platform behaves.

Custom when it earns its place

We’re not fans of custom code for the sake of it.

But sometimes the standard tools aren’t enough.

That’s where custom development came in.

Only when it earned its place.
Only when it simplified something long term.
Only when it removed friction rather than added maintenance.

Custom should feel invisible.
If users notice it, it’s probably wrong.

Forty sites later

After 40 Kajabi builds, rebuilds, and rescues, one thing became clear.

Kajabi isn’t about features.
It’s about decisions.

The businesses that succeeded weren’t the ones with the most pages or the fanciest setups.

They were the ones who:

• Knew what they were selling

• Knew who it was for

• Built only what supported that

Everything else was noise.

Why this matters

Being a Kajabi Expert isn’t about knowing where the buttons are.

It’s about knowing which ones not to press.

That’s what we brought to those 40 projects.
And that’s what we continue to bring at Triovia.

Quiet improvements.
Clear systems.
Platforms that work without needing constant attention.

Because good digital infrastructure shouldn’t shout.

It should just work.

To find out more about our Kajabi services, navigate here.