Trying to Go Viral This Holiday Season

Nobody needs your dancing elf video.

There's this obsession with "cutting through the noise" during the holidays. Everyone wants to create that one piece of content that takes off. The clever reel, the heartwarming story, the funny tweet that gets shared everywhere.

It's a waste of time.

You know what actually drives sales? Boring stuff. Clear product descriptions. Easy checkout processes. Emails that tell people exactly what you're selling and why they should buy it.

A cute video might get you likes. It probably won't get you sales.

Here's what does work: talking directly to the people who already know you.

Your email list is more valuable than any viral moment. These are people who gave you permission to reach them. They're already interested in what you sell. During the holidays, they're actively looking for gift ideas and deals.

So send them useful emails. Not spam. Not "buy now" blasted every day. Actual helpful content.

Send a gift guide. Tell them which products ship fastest. Give them a heads-up about your last order date. Offer a simple discount if that makes sense for your business. Answer the questions they're actually asking.

The same goes for your social media. You don't need to entertain millions. You need to inform the hundreds or thousands who follow you. Show your products. Share customer photos. Post your holiday hours. Make it easy for people to buy from you.

Most businesses fail at holiday marketing because they're focused on getting attention from strangers instead of converting interest from people who already care.

Your existing audience is enough. They're more than enough. Give them what they need: clear information, good offers, and an easy way to buy.

Save the viral stuff for brands with venture capital and nothing better to do.

We teach practical holiday marketing that focuses on sales, not likes. Jingle All The Way launches October 6th for £10. Learn more at Triovia