Traffic Isn’t the Problem. Confusing Copy Is

I had an interesting call with someone yesterday.

They were frustrated. Their Kajabi virtual assistant had been doing all the “right” things — setting up funnels, optimising pages, posting content, running automations, driving traffic.

And it was working, at least by the numbers.
Traffic was flowing. Emails were going out. Everything was connected and technically sound.

But no one was buying.

That’s when people usually start chasing new tactics.
“Maybe we need to tweak the offer.”
“Maybe the funnel needs more steps.”
“Maybe we should run ads.”

No.

The problem wasn’t the platform.
The problem was the copy.

The copy didn’t say anything meaningful. It didn’t connect, it didn’t persuade, it didn’t make you feel anything. It was a bunch of words trying too hard to sound professional — and saying nothing at all.

And the design didn’t help.

The pages were cluttered and confusing. Buttons everywhere. Fonts shouting over each other. You couldn’t tell what to do next. The design and the copy were working against each other instead of together.

That’s what happens when people focus on activity over clarity.
Kajabi was doing exactly what it was told to do — but the message it was delivering was empty.

Traffic doesn’t fix that. Automations don’t fix that.

Design isn’t decoration. It’s direction.
Copy isn’t filler. It’s clarity.

If people don’t understand what you’re offering — or why it matters — they won’t buy, no matter how sophisticated your funnel is.

Most “platform problems” aren’t platform problems at all. They’re communication problems.

Before you add another automation or tool, stop and look at the basics.

Read your copy out loud. Click through your own pages. Does it make sense? Does it feel calm? Does it guide you somewhere naturally?

If not, that’s your problem.
And fixing it doesn’t take more hustle — it takes better copy and simpler design.