The Kajabi Mistakes Costing You Sales (And How to Fix Them)

Kajabi gives you everything you need to build an online business. That's the problem.

When a platform can do landing pages, email marketing, courses, communities, podcasts, coaching, and checkout — all in one place — it's tempting to use all of it. Right now. Before you've made your first sale.

That impulse is killing your momentum.

Here's what's actually going wrong and how to turn it around.

You're Building in the Dark

Most Kajabi users spend weeks perfecting their course before anyone has paid for it. They record every module, design every page, tweak every email. Then they launch to silence.

The fix is uncomfortable but effective: sell before you build.

Create a simple sales page describing the transformation your course delivers. Set a start date. Take payments. Then build the content week by week as you deliver it live.

You'll create something people actually want because you'll hear their questions in real time. And you won't waste months building something nobody buys.

Your Sales Page Is Too Clever

Clever headlines lose to clear ones every time.

Your visitor lands on your page with one question: can this solve my problem? If they have to work to figure out what you're offering, they'll leave.

Write your headline like this: [What it is] for [who it's for] who want [specific outcome].

Skip the wordplay. Skip the mystery. Be so clear it almost feels boring. Boring converts.

You're Hiding the Price

Burying your price at the bottom of a long sales page doesn't build suspense. It builds frustration.

If someone is interested, they want to know what it costs. Making them scroll through 3,000 words to find out just annoys them.

Put your price where it's easy to find. Then let your copy do the work of showing why it's worth it.

Your Emails Sound Like Announcements

"New module released!" and "Don't miss this week's live call!" aren't emails people want to read.

Your list signed up because they have a problem and they hoped you could help. Every email should deliver on that hope — a useful idea, a new perspective, a practical tip they can use today.

When you consistently help people through email, selling becomes easy. They already trust you.

You Have Too Many Calls to Action

Your landing page has a button to join the course. Another to book a discovery call. A third to download a free guide. A fourth to join your Facebook group.

Your visitor doesn't know which one to click, so they click none.

One page, one goal, one button. Everything else is a distraction.

Your Course Has Too Much Content

More modules don't equal more value. Often they signal the opposite — that you haven't done the hard work of figuring out what actually matters.

The best courses are ruthlessly focused. They identify the smallest amount of content needed to get someone from where they are to where they want to be. Then they deliver exactly that.

If your course has 50 lessons, ask yourself: could someone get the same result with 15? Probably.

You're Waiting Until It's Perfect

Your sales page could be better. Your course intro video could be more polished. Your email sequence could be tighter.

None of that matters if nobody sees it.

Ship the imperfect version. Get real feedback. Improve based on what actual customers tell you, not what you imagine they might think.

The people making money on Kajabi aren't the ones with the slickest setup. They're the ones who launched, learned, and kept refining.

What to Do This Week

Pick one thing from this list and fix it:

If you haven't sold anything yet, create a simple offer and put it in front of people before you build the full course.

If your sales page isn't converting, rewrite your headline to be painfully clear about what you offer and who it's for.

If your emails aren't getting opened, write one that teaches something useful with zero pitch attached.

If your course feels bloated, cut it in half and see if the results improve.

Small changes, consistently made, compound into a business that works.

Stop perfecting. Start shipping. Let your customers guide what comes next.

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