The Kajabi Expert Question Nobody Asks (But Should)

When people interview Kajabi experts, they ask predictable questions.

How long have you been using Kajabi? How many sites have you built? Can you show me examples?

All reasonable. All useless.

Here's the question nobody asks but should: "What would you not build in Kajabi?"

The answer tells you everything.

If they pause and think and give you a thoughtful answer? They're an expert. If they look confused and say something like "well, you can build anything in Kajabi," they're not.

Because you can't. Not really. And pretending you can is how projects go sideways.

I've turned down projects that required constant custom integrations with obscure tools. I've told people their membership model was too complex for Kajabi's built-in features. I've recommended they use WordPress plus a learning management system instead.

Those conversations are uncomfortable. I'm literally talking myself out of work. But they're honest.

And honesty is more valuable than another project.

The Kajabi experts who tell you "yes" to everything aren't confident. They're desperate. Or naive. Maybe both.

Real confidence is knowing what you're good at and what you're not. What your tools can handle and what they can't.

When I look at a potential project, I'm not thinking "can I make this work in Kajabi?" I'm thinking "should this work in Kajabi?"

Big difference.

Sometimes the answer is yes. Build your entire business in Kajabi. It's perfect for what you're doing.

Sometimes the answer is mostly. Use Kajabi for course delivery and email, but use Stripe for complex payment logic. Use Zapier to connect tools that Kajabi doesn't integrate with natively.

Sometimes the answer is no. What you're trying to do requires a completely different platform.

The wrong expert won't tell you that last one. They'll try to force it. Build something that technically works but is held together with duct tape and hope.

I've inherited too many of those projects. They work until they don't. And when they break, they break badly.

So here's what you should ask: "What wouldn't you build in Kajabi?"

Listen to their answer. Do they think before responding? Do they give specific examples? Do they seem relieved that you're asking real questions instead of just wanting to see their portfolio?

Good.

The best Kajabi experts aren't the ones who say yes to everything. They're the ones who know when to say no.

That's the expertise you're paying for.

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