Six Years Of Quiet Consistency: How Triovia Supported Coleraine BID’s Growth

Most successful work does not look dramatic while it is happening.

It looks like showing up. Week after week. Campaign after campaign. Making small improvements that compound quietly over time.

From 2019 to 2025, Triovia worked alongside Coleraine Business Improvement District to deliver digital marketing, communications, and event support that helped shape one of the strongest BID terms in Northern Ireland.

The goal was never noise. It was clarity.

We developed and implemented a joined-up digital strategy across social media, email, content, and paid advertising. Not as isolated tactics, but as a single system that worked together. Social drove awareness. Email built relationships. Content told real stories. Paid advertising amplified what was already working.

Over time, that approach grew audiences to more than 10,000 social followers and nearly 5,000 engaged email subscribers. Not vanity numbers. Real people paying attention to what was happening in their town.

We also supported the CBID website, introducing a secure members’ portal that gave levy payers access to services, resources, and updates. It was not about adding features. It was about removing friction.

The result was trust. Trust from businesses. Trust from the public. Trust that the BID was active, visible, and working.

That trust helped secure CBID’s renewal for a second term. Not through flashy promises, but through visible delivery over time.

That is the kind of work Triovia does best.

👉 https://www.triovia.com/coleraine-business-improvement-district