Showing the Work: Content, Photography and Video That Reflected the Town

Good content does not try to impress. It tries to be honest.

Our role with Coleraine BID included producing photography, videography, and written content that reflected the town as it actually was. Busy when it was busy. Proud when it had reason to be. Human at all times.

This was not stock imagery. It was real businesses, real traders, real events.

We documented seasonal campaigns, daily trading, special moments, and big milestones. The goal was not perfection. It was recognition. So people could see themselves in the story.

One standout moment was leading PR and content for Hannah Scott’s Olympic homecoming parade. It became one of the largest events Coleraine had seen outside Armed Forces Day. Not because of hype, but because the story mattered and was told properly.

The same approach applied to Christmas campaigns, summer activity, and town-centre promotion. Content was used to invite people in, not sell at them.

When content reflects reality, people trust it.

And when people trust it, they respond.

https://www.triovia.com/coleraine-business-improvement-district