Rebuilding The Fitness Guy Website on a Platform That Just Works

Most websites slowly turn into maintenance projects.
Updates break things. Plugins pile up. Small changes feel bigger than they should.

That was the problem we set out to fix.

When I worked with Steve Bradley, the goal was not a cosmetic redesign. It was to simplify how The Fitness Guy website operates day to day.

The decision was made to move away from WordPress and rebuild everything on Kajabi.

One platform instead of many

WordPress can work, but it often becomes a collection of tools stitched together. Hosting in one place. Email somewhere else. Payments added through plugins that all need attention.

Kajabi removes that sprawl.

The Fitness Guy website was rebuilt from the ground up on a single platform that handles content, payments, email, and automations in one place. Fewer moving parts. Fewer things to manage.

That matters when the focus should be on clients, not software.

A proper rebuild, not a patch

This was not a theme swap.

The site structure was rebuilt cleanly. Pages simplified. Navigation tightened. Content placed where it actually helps people understand the service and take the next step.

No gimmicks.
No clutter.

Just a website that does its job.

The setup people never see

Most of the important work sits behind the scenes.

The domain was set up and connected correctly.
Email sending was configured so messages land reliably.
Automations were added to handle simple journeys without manual follow-up.
Checkouts were set up to be clear, fast, and friction-free.

When these pieces work properly, no one notices them. That is exactly how it should be.

Why Kajabi works for fitness businesses

Kajabi is a strong platform for fitness coaches, educators, and creators who sell programmes, memberships, or digital products.

It keeps content, payments, and communication under one roof. No juggling platforms. No plugin chaos.

Used properly, it stays out of the way and lets the business run.

Less maintenance, more momentum

The result is not just a new website for The Fitness Guy.

It is a simpler system that is easier to manage, easier to scale, and easier to trust. Less time fixing things. More time working with clients.

That is the real improvement.

Not more features.
Just fewer problems.

To view our Kajabi-related services, navigate here.