Print Still Meant Something. It Just Didn’t Drive Action.

The physical magazine still carried weight. It looked good. It felt important.

But by March 2025, it no longer drove behaviour.

Voucher tracking showed reduced response. Surveys confirmed that readers appreciated the publication, but consumed it differently. Online reading had become the default.

Because Triovia had always framed the magazine as part of a wider system, not a standalone product, this shift didn’t undermine the strategy. It refined it.

Print anchored trust. Digital delivered results.

https://www.triovia.com/coleraine-business-improvement-district