Paid Ads for Christmas: Don’t Throw Money, Make Money

Most businesses treat paid ads like a lottery ticket. “Boost a post, hope for the best.”

That’s not marketing — that’s wishful thinking.

If you’re paying for attention, make sure you’re buying results, not just impressions.
Three principles to run smarter ads this season:

1. Set your ROI goal first. “We’ll spend £500 to make £3,000.” Without a target, success is vague.

2. Retarget visitors. They already showed interest — remind them to finish what they started.

3. Start early. Test ads in early November. By December, you’ll know what converts.

Module 4 of Triovia’s Christmas 2025 Digital Marketing Course  covers this in depth — setting up campaigns that convert, not just consume budget.

Holiday ads don’t have to drain your wallet. When done right, they multiply it.