Most Kajabi Funnels Leak. Here's Why.

kajabi Nov 13, 2025
Kajabi Expert - Geoffrey Moffett

You built a funnel. People are signing up. Some are even buying.

But most aren't.

They opt in for your lead magnet. They open your first email. Maybe even your second. Then... nothing. They're gone.

This is where most people blame their offer. Or their traffic. Or their email copy.

But usually? The problem is simpler. Your funnel has holes. And people are falling through them.

After analyzing dozens of Kajabi email sequences, I can tell you where the leaks usually happen.

The first email doesn't deliver what you promised. You offered a guide to X, but the first email just says "thanks for signing up" and makes them wait 24 hours. That's a leak. People forget why they signed up in the first place.

Your emails don't connect to each other. Each one reads like a standalone piece. No thread. No story. No reason to open the next one. That's a leak.

You wait too long to make an offer. You nurture for 7 emails, then drop a sales pitch on email 8. By then, you've lost them. That's a leak.

You make people work too hard. Too many clicks. Too many pages. Too many forms. Every extra step is a leak.

The best Kajabi funnels I've built? They're tight. Every email has a purpose. Every link goes somewhere useful. Every step moves someone closer to a decision.

Here's what tight looks like: Someone signs up. They get immediate access to what you promised. Email one gives them something valuable and tells them what's coming next. Email two builds on email one. Email three makes an offer, naturally.

No gaps. No leaks.

This takes work. You can't just plug in a template and hope for the best. You have to think about the path someone takes from stranger to customer. Then you have to build that path, step by step, in Kajabi.

But here's the good news: Once you fix the leaks, the whole thing works better. More opens. More clicks. More sales.

You don't need to double your traffic. You just need to keep the people you already have from falling through the cracks.

That's the real work.

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