Kajabi's New AI-Powered Nova Theme Is Starting To Roll Out – And It Could Change How Landing Pages Are Built

Something interesting is quietly happening inside Kajabi.

Although the company has not yet formally announced it, a new theme called Nova is beginning to appear on some accounts. Based on what has been seen so far, this isn't simply another website theme or a fresh collection of templates. It appears to be Kajabi's first real step towards AI-first website building.

For years, building a landing page has followed a familiar formula. You select a template, replace the text, swap out the images and spend time moving sections around until the page feels like your own. The end result is usually perfectly functional, but often looks remarkably similar to thousands of other pages built using the same platform.

Nova appears to be taking a completely different approach.

Instead of starting with a fixed template, Nova is designed from the ground up for AI. The concept is simple but potentially transformative. Rather than selecting a design from a library, you simply describe the kind of page you want to create. The AI then composes a landing page for you, generating layouts and structures based on your instructions instead of dropping your content into a predefined template.

This is an important distinction. Most AI features in website builders today focus on content creation. They'll help you write a headline, suggest some copy or create a call-to-action. Nova appears to go much further by using AI to help create the page's structure and design.

Build By Describing, Not Configuring

Perhaps the biggest shift with Nova is how pages are created. Instead of spending time choosing templates, configuring settings and manually dragging blocks into place, you simply tell the AI what you want.

Want a webinar registration page aimed at small business owners? Describe it.

Need a modern sales page for a new online course? Describe it.

Looking for a lead generation page with testimonials and an FAQ section? Describe it.

The AI then begins building the page in real time.

In many ways, it feels less like using a traditional website builder and more like working alongside a designer who understands plain English.

AI-Built Sections Are Real Sections

One of the most impressive aspects of Nova is that everything created by AI remains fully editable.

The sections aren't locked behind prompts or generated as static designs. Every block, every section and every layout can be moved, adjusted and customised exactly as if you had built the page yourself from scratch.

That balance may ultimately be what makes Nova particularly interesting.

AI is incredibly good at producing first drafts and helping people overcome the blank page problem. However, businesses still want the flexibility to tweak and refine their websites based on their own brand, customers and goals. Nova appears to recognise that the best use of AI is not to replace the creator, but to remove much of the friction involved in getting started.

More Creative Freedom Than Templates

Traditional themes inevitably lead to a degree of sameness. No matter how much you customise them, many websites built on the same platform end up looking remarkably similar.

Nova appears to offer far greater creative range.

Because it isn't tied to a library of fixed templates, the AI has more freedom to create layouts that feel unique and tailored to the page's purpose. The result could be landing pages that feel more distinctive and less like another variation of the same design used by everyone else.

Building Through Conversation

Perhaps the most fascinating aspect of Nova is that page building becomes conversational.

You describe what you want, and the AI builds it.

If something doesn't look right, you simply ask for changes.

"Make the hero section bigger."

"Add more social proof."

"Move the testimonials higher up the page."

"Create a stronger call-to-action."

The AI updates the page based on your instructions, turning what was once a highly manual process into something much more fluid and intuitive.

Bring Your Own Inspiration

Another interesting capability is the ability to provide the AI with a screenshot of a layout you like.

Rather than attempting to recreate the design yourself, the AI can use that inspiration to build something similar within Nova. For creators who struggle with design or don't know where to begin, this could significantly reduce the time spent experimenting with layouts.

New Building Tools Under The Hood

Nova also introduces a number of new building options that go beyond what existing themes offer.

Users will have access to custom CSS settings on individual blocks, new grid and grouping options, and custom modals and pop-ups that can be triggered by any call-to-action button. While much of the attention will understandably focus on AI capabilities, these additional building tools could prove just as valuable for power users and agencies seeking greater flexibility.

For course creators, coaches, consultants, and small businesses, this could significantly reduce the time required to launch new pages and campaigns. Instead of spending hours choosing between templates or trying to make a design work, users may soon be able to move from an idea to a functioning landing page in minutes.

Of course, AI-generated design doesn't remove the need for good marketing. The businesses that will benefit most from tools like Nova will still be those that understand their audience, communicate clearly and have compelling offers. AI can build the page, but it cannot replace strategy, positioning or a deep understanding of what customers actually need.

What Nova does seem to offer is a glimpse into the future of website building. Less dragging and dropping. Less template fatigue. Less time staring at a blank screen wondering where to begin.

More describing.

More refining.

More publishing.

Although Kajabi has yet to formally announce Nova, its gradual appearance across accounts suggests that a wider release may not be far away. If the early indications are anything to go by, Nova could represent one of the platform's most significant product developments in recent years and another sign that AI is beginning to fundamentally change how digital experiences are created.

The template-first era of website building may not be over just yet, but it increasingly feels as though the next chapter is already beginning.

Haven't Tried Kajabi Yet?

If you've been thinking about launching an online course, building a membership, creating a community or simply want an all-in-one platform to manage your digital business, now could be an interesting time to explore Kajabi. With AI-powered features like Nova beginning to roll out, the platform is continuing to invest heavily in making it easier for creators and businesses to bring their ideas online.

Start your free Kajabi trial today and see how quickly you can turn an idea into a website, landing page or digital business:

https://app.kajabi.com/r/vjq7QPFr/t/hza6zk5o