Kajabi Is Building Something New. It’s Called Every Expert.

Kajabi LLC has now revealed more than just intent.

The name is out.

Every Expert.

And this isn’t a feature. It’s a completely separate product. A standalone platform built around discovery, not creation.

The trademark filing makes that direction clear. It outlines an online directory of service providers, combined with a system for reviews, ratings, and rankings. In practical terms, this is a marketplace. A place where people go to find, evaluate, and choose experts.

Kajabi has always been where you build.

You create your offers.
You grow your audience.
You manage your business.

But getting discovered has always lived somewhere else.

Every Expert changes that.

This isn’t about building more inside Kajabi. It’s about creating a new front door on the internet. A place where demand already exists, and where expertise is surfaced through proof rather than promotion.

Launching Every Expert as a separate platform is a strategic move.

Marketplaces behave differently. They need to serve both sides.

Experts who provide value.
Users who are actively searching for it.

By keeping it independent, Every Expert can stand on its own. It can attract users who may never have heard of Kajabi. It can operate as a neutral space where decisions are driven by reviews, rankings, and real outcomes.

This isn’t just expansion.

It’s a repositioning.

If you follow the structure outlined in the trademark, the experience becomes clear.

Experts will have profiles that showcase what they know, how they work, and when they’re available. Users will be able to browse, compare, and make decisions based on verified feedback.

And most importantly, there will be a direct path from discovery to transaction.

No long funnels.
No drawn-out journeys.

Just clear access to the right person at the right time.

This shifts the dynamic for creators completely.

Up until now, success relied heavily on attention.

Building an audience.
Driving traffic.
Staying visible.

Every Expert flips that model.

Instead of chasing visibility, you operate within a system where people are already seeking solutions.

That changes what matters.

Reputation becomes the driver.
Results become the signal.
Trust becomes the currency.

The trademark doesn’t confirm timelines. But it confirms direction.

Kajabi is no longer just building tools for creators.

With Every Expert, they’re building the place where decisions happen.

Where expertise is not just created, but chosen.

And if they execute this well, the question for experts won’t be how to get seen.

It will be how to stand out once they are.