Kajabi Amplify: The New Way to Monetise and Grow Your Email List

If you’ve been using Kajabi for any length of time, you’ll know one thing for certain… email is still where the real business happens.

Now, Kajabi is leaning into that even harder with a brand new feature currently in closed beta: Kajabi Amplify.

And it’s not just another feature. It’s a shift in how creators and business owners can earn from and grow their audience at the same time.

What Is Kajabi Amplify?

Kajabi Amplify is a built-in marketplace that connects creators in two simple ways:

• Publishers earn money by featuring other experts in their email broadcasts
• Sponsors pay to get featured in other creators’ emails

In short, it turns your email list into both a revenue stream and a growth engine.

Think of it as a structured, platform-controlled version of what many creators have been doing manually for years… partnerships, shoutouts, and list swaps… but now with data, pricing, and automation baked in.

Why This Matters (More Than It First Appears)

For years, the typical Kajabi model looked like this:

• Build an audience
• Sell your own products
• Maybe run the occasional affiliate promo

Amplify changes that.

Now, your email list becomes:

• A media asset you can monetise consistently
• A distribution channel for other creators
• A growth lever by tapping into other audiences

This is Kajabi recognising something important:
👉 The future isn’t just courses. It’s audience ownership and distribution.

The Two Sides of Amplify

1. Publishers: Turn Your Email List Into Revenue

To become a Publisher, you’ll need:

• An active Kajabi account
• At least 1,000 subscribers

Once inside, Kajabi automatically pulls in your email data:

• Total subscribers
• Send sizes
• Broadcast history
• Engagement metrics

From there, you set:

• Your audience size per send
• Your price per sponsored email

Kajabi even suggests a recommended fee based on:

• Your engagement rates
• Industry benchmarks
• Expected return for sponsors

You’ll also see a projected annual revenue estimate, which is a clever way to position your list as a monetisable asset.

👉 Kajabi takes a 20% commission, which is worth noting.

2. Sponsors: Pay to Access New Audiences

Sponsors are the other side of the equation.

They can:

• Create a campaign with headline, copy, and CTA
• Set a budget per send
• Choose which publishers to work with

What’s interesting here is the simplicity.

Instead of building complex funnels first, sponsors can:

• Plug into existing trusted audiences
• Leverage creator credibility
• Drive traffic directly to offers

It’s performance marketing… but creator-led.

The Bigger Play: Built-In Creator Network

This isn’t just a feature. It’s Kajabi quietly building a creator ecosystem inside its own platform.

Here’s what that means long term:

• Less reliance on external platforms
• More collaboration between Kajabi users
• A built-in “network effect” similar to what platforms like beehiiv are pushing

And importantly…

👉 It keeps creators inside Kajabi’s ecosystem longer.

Where This Fits in Your Strategy

If you’re a business owner or creator, there are two clear opportunities:

If You Have an Audience

You can:

• Monetise without creating new products
• Add a new income stream alongside your offers
• Be selective and only promote aligned brands

If You’re Growing

You can:

• Get in front of warm, trusted audiences
• Skip slow organic growth
• Test offers faster with real distribution

Early Thoughts (From a Strategy Point of View)

From a digital growth perspective, this is a smart move.

It aligns with what we’re already seeing:

• Email is becoming more valuable, not less
• Audience ownership is everything
• Collaboration is outperforming isolation

What Kajabi Amplify does is remove the friction.

No more:

• Cold outreach
• Awkward partnership deals
• Guesswork on pricing

Instead, it creates a structured environment where:

• Data informs pricing
• Trust is built into the system
• Opportunities are easier to access

A Few Things Still Unclear

Because this is still in closed beta, there are a few unknowns:

• Will all users get access, or will it stay selective?
• How competitive will pricing become over time?
• Will quality control become an issue as it scales?

These are the kinds of things that will shape how powerful Amplify becomes.

Final Take

Kajabi Amplify signals a bigger shift.

Kajabi isn’t just helping you build products anymore.
It’s helping you monetise attention and distribute it.

And if you understand how to use that properly, it opens up something most small business owners struggle with:

👉 Consistent, predictable growth without relying on algorithms.

Want to find out more about our Kajabi Expert services?  Click here.