January 2026 Is for Clearing the Table, Not Piling It Higher

kajabi Jan 05, 2026
Kajabi Expert - Geoffrey Moffett

January has a strange pressure attached to it. New year. New goals. New tools. New funnels. New everything.

Most course creators respond by adding more. More ideas. More features. More content. More offers.

That’s usually the wrong move.

January isn’t about expansion. It’s about preparation. It’s about making space so the year ahead actually has room to work.

If you create courses on Kajabi, now is the moment to step back and get the fundamentals right before the noise of the year kicks in.

Here’s what to focus on.


1. Decide What You’re Not Doing This Year

Before you plan the year, reduce it.

Open your Kajabi dashboard and ask a blunt question. What here actually matters?

  • Which courses genuinely sell?

  • Which ones get attention but no conversions?

  • Which ideas have been “almost ready” for over a year?

Every unused product creates drag. It adds mental weight. It creates guilt. It steals attention from what works.

January is the time to:

  • Retire dead courses

  • Pause ideas that keep distracting you

  • Focus on one primary outcome for the year

A simpler Kajabi account is a faster Kajabi account.


2. Make One Course Unmissable

Most course creators don’t need a new course. They need one course that’s clearer.

Pick your main offer and treat it like the only thing you sell.

Then improve the basics:

  • Rewrite the course description so a stranger understands it in 10 seconds

  • Tighten the promise. One problem. One outcome.

  • Reorder lessons so progress feels obvious

If someone lands on your Kajabi site today, they should know:
Who it’s for. What it helps with. Why it matters.

If they have to think, they’ll leave.


3. Audit the First 5 Minutes of the Experience

The first few minutes decide everything.

January is the perfect time to go through your course as if you’ve never seen it before.

  • What does a new student see first?

  • Is there a welcome video or just a wall of text?

  • Do they know what to do next without instructions?

Most drop-off happens early, not because the content is bad, but because the experience is confusing.

A small fix here beats a new module every time.


4. Build One Simple Content Engine

You do not need to be everywhere.

Choose one primary channel for 2026:

  • Email

  • Blog

  • Video

  • Audio

Just one.

Then connect it properly to Kajabi:

  • One clear opt-in

  • One useful lead magnet

  • One consistent publishing rhythm

Weekly beats daily.
Consistent beats clever.

Kajabi works best when it’s fed calmly, not frantically.


5. Clean Up Your Automations Before Adding New Ones

January is not the time to add more automations. It’s the time to understand the ones you already have.

Look at:

  • Welcome sequences

  • Course access emails

  • Abandoned checkout messages

Ask simple questions:

  • Are these still relevant?

  • Do they sound human?

  • Would I want to receive this?

Most automations fail because they were set once and forgotten.

Small edits here can quietly increase conversions all year.


6. Decide How You’ll Measure a “Good Year”

More followers is not a strategy.
More content is not a goal.

Decide what actually matters:

  • Fewer refunds

  • Higher completion rates

  • Better engagement

  • Stable monthly revenue

Pick one or two metrics and ignore the rest.

Kajabi gives you data. That doesn’t mean you need to chase all of it.

Clarity beats dashboards.


7. Leave Room for Change

The best plans survive because they’re flexible.

Don’t lock the year too tightly. Leave space to adjust. Leave room to respond to what actually works.

January planning isn’t about predicting the future.
It’s about being ready for it.

Clear systems.
Clear offers.
Clear thinking.

That’s how course creators win the year before it starts.


A Quiet Advantage Going Into 2026

Most creators will spend January chasing trends.
The smart ones will spend it simplifying.

If you’re building courses on Kajabi, the work you do now won’t feel dramatic. It won’t look impressive on social media.

But it will compound quietly all year.

And that’s usually how the best results show up.

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