Is Kajabi About To Launch An AI “Co-Founder”? Here’s What It Could Mean for Creators

Kajabi has always positioned itself as more than just a platform. It is a place where creators, coaches and entrepreneurs build real businesses, not just digital products. Everything from websites and email marketing to payments and community lives in one ecosystem, designed to reduce friction and help creators move faster.

Now, a small but intriguing detail inside a recent Kajabi job listing hints that something bigger may be coming.

In the description for a Technical Support Specialist role, Kajabi refers to collaboration not only with Product, Engineering, and Marketing, but also with the Cofounder, described as “our new AI business-partner experience.” That wording feels deliberate, and it raises an obvious question.

Is Kajabi preparing to introduce an AI co-founder for creators?

Why the Word “Co-Founder” Matters

Kajabi could have called this an assistant, a helper or an AI tool. Instead, it chose the word Cofounder. That signals intent.

A co-founder is not passive. A co-founder helps shape decisions, spot opportunities, and support growth. If Kajabi is using this language internally, it suggests the AI is designed to be proactive and strategic, not just reactive.

This aligns with how Kajabi talks about its next chapter. The job listing frames the role as part of a new era for the company, one that combines founder-level hunger with fast execution. Cofounder appears to sit right at the centre of that shift.

What Kajabi’s AI Co-Founder Could Look Like

While Kajabi has not publicly announced a product called Cofounder, the job description gives strong clues about its purpose and direction.

A Business Partner, Not a Chatbot

Cofounder is described as a business partner experience. That points to something deeper than a simple question-and-answer tool.

For creators, this could mean an AI that helps with:

• Structuring courses and digital products

• Shaping offers and pricing strategies

• Writing launch emails and sales pages in context

• Recommending automations and funnels

• Highlighting gaps or opportunities inside a business

Instead of starting from a blank page, creators could be guided by an AI that understands how Kajabi businesses actually grow.

Built Into the Kajabi Workflow

Another key clue is how Cofounder appears in the job listing. It sits alongside core teams, not as an experiment or side project.

Support specialists are expected to work closely with Cofounder, helping improve it through real customer interactions. That suggests the AI is learning from actual creator behaviour and real support questions, becoming more useful over time.

This points to an experience that lives within Kajabi itself, offering guidance when needed rather than existing as a separate tool.

Reducing Friction for Creators

Kajabi repeatedly talks about helping creators get unstuck. That theme runs through the job description, especially around clarity, speed and progress.

An AI co-founder fits naturally into that mission.

Instead of searching help docs or second-guessing decisions, creators could receive:

• Contextual suggestions while building

• Clear next steps when momentum stalls

• Best-practice guidance without overwhelm

• Faster answers that keep them moving forward

For many creators, the hardest part of building a business is not effort; it is uncertainty. Cofounder may be Kajabi’s way of tackling that problem at scale.

Why This Moment Makes Sense for Kajabi

Kajabi has already laid the foundations. It powers millions of customer interactions, payments, emails and launches. That data and insight, handled responsibly, create the opportunity for smarter guidance.

At the same time, creators are asking for more than tools. They want direction. They want confidence. They want fewer wrong turns.

Positioning AI as a co-founder rather than a feature suggests Kajabi understands this shift. It is not about automating creativity, but about supporting better decisions.

The Bigger Picture

There is no public launch announcement yet. No product page. No release date. But the language Kajabi is using internally tells its own story.

Cofounder appears to represent a move towards AI that feels collaborative, practical and grounded in real business outcomes. If that vision holds, it could mark a meaningful step forward not just for Kajabi, but for how creators build sustainable businesses online.

Sometimes the biggest changes start with a single word in a job description. In this case, that word is Cofounder.

Of course, it is entirely possible that Cofounder is currently an internal tool rather than a customer-facing product. But if there is one thing Kajabi has proven time and again, it is that they like to surprise. And when they do, it is usually creators who benefit most.