Innovation Without Noise: Delivering Award-Winning BID Ideas

Innovation does not need to be loud to be effective.

During our time with Coleraine BID, we proposed and delivered several first-of-their-kind initiatives. Not to chase headlines, but to solve real problems.

One of the UK’s first BID-led Christmas radio stations. A printed CBID magazine that went on to win awards. Using the town’s speaker system to promote businesses. A reballot campaign video that showed impact rather than explained it.

Each idea shared one trait. Practicality.

They were designed to reach people where they already were. In shops. In cars. In the town centre. In their hands.

These ideas worked because they respected context. They did not rely on novelty alone. They fit the town.

That is how innovation lasts.

https://www.triovia.com/coleraine-business-improvement-district