How to Set Up An Evergreen Funnel In Kajabi (That Works While You Sleep)

If you run a course, membership, coaching programme, or digital product, there usually comes a point where launching starts to feel exhausting.

Live launches work. They create excitement and urgency. But they also require constant planning, promotion, and energy every time you open the doors.

That’s where an evergreen funnel comes in.

An evergreen funnel allows people to discover your content, join your list, and purchase your product automatically. Instead of launching several times a year, your funnel runs continuously in the background.

The good news is that Kajabi already has everything you need to build one. Pages, email marketing, products, checkout pages, and automations are all built into the platform.

Let’s walk through how to set one up.

Step 1: Create Your Lead Magnet

Every evergreen funnel starts with a lead magnet. This is simply something valuable that encourages someone to give you their email address.

In Kajabi, a lead magnet can take several forms. It doesn’t always have to be a full product.

For example, your lead magnet could be:

• A mini training or short course

• A downloadable PDF or checklist

• A free lesson

• A webinar registration

• A redirect to another landing page or video

Kajabi gives you flexibility here.

Some creators prefer to create a free product that delivers content inside Kajabi. Others keep things simpler and just redirect the user to a thank you page or training page after they submit their email.

The important thing is that the page captures the lead.

Once someone opts in, Kajabi stores their email address and can trigger the next step in your funnel automatically.

Step 2: Build the Landing Page

Next, you need a landing page where people sign up.

Inside Kajabi go to:

Website → Pages

Create a simple landing page with an opt-in form.

The goal of this page is not to explain everything. It only needs to persuade someone to take one action: sign up.

One of the most effective ways to structure this page is using the PAS framework:

Problem → Agitate → Solution

Problem

Start by identifying the challenge your audience is experiencing.

Your visitor should immediately feel like the page understands them.

Examples might include:

• Struggling to generate consistent leads online

• Posting on social media but seeing little return

• Feeling overwhelmed by digital marketing tools

When someone recognises their problem on the page, they are far more likely to keep reading.

Agitate

Next, expand on the problem and highlight why it matters.

This stage helps people recognise the frustration or cost of not solving the issue.

For example:

• Spending hours creating content that doesn’t convert

• Trying different marketing strategies without seeing results

• Feeling like everyone else has figured things out online except you

The goal here is not to exaggerate the problem, but to help people realise that this is something worth fixing.

Solution

Now introduce your lead magnet as the solution.

Explain how your free resource helps them move forward.

For example:

• A short training that walks through a proven system

• A checklist that simplifies the process

• A quick guide that explains what to do first

Focus on the result or outcome, not just the content.

Your landing page should then include a simple opt-in form and call to action.

Step 3: Create the Email Nurture Sequence

Once someone joins your list, the next step is building a relationship.

Inside Kajabi go to:

Marketing → Email Campaigns → Email Sequence

Create a short email sequence that provides value while naturally introducing your offer.

A simple evergreen sequence might look like this:

Email 1 – Deliver the Lead Magnet
Send them the training or resource they signed up for.

Email 2 – Provide Additional Value
Share a useful tip or insight related to the topic.

Email 3 – Your Experience or Story
Explain what you learned solving this problem.

Email 4 – Introduce the Offer
Mention the product that helps solve the issue.

Email 5 – Offer Email
Explain what your programme or product helps people achieve.

Email 6 – Final Reminder
Let them know the opportunity to purchase is closing.

This sequence runs automatically for every new lead entering your funnel.

Step 4: Create the Product and Offer

Next, you connect your funnel to the product you are selling.

Inside Kajabi go to:

Sales → Offers

An offer connects three things together:

• The product

• The price

• The checkout page

This is the page where someone completes their purchase.

Kajabi allows you to set:

• One-time payments

• Subscriptions

• Payment plans

• Coupons

You can also customise the checkout experience and add order bumps if needed.

In most cases, keeping the checkout page clean and simple leads to the best conversions.

Step 5: Use Automations to Run the Funnel

Kajabi’s automations are what make evergreen funnels work smoothly.

Automations allow the platform to respond to user behaviour automatically.

For example:

When someone opts in to your lead magnet, Kajabi can:

• Subscribe them to your email sequence

• Tag them based on interest

• Trigger your promotional emails

When someone purchases, Kajabi can:

• Remove them from the sales sequence

• Grant access to the product

• Send onboarding emails

This ensures that people receive the right content depending on what they do.

Step 6: Drive Traffic Into the Funnel

Once your evergreen funnel is built, the final step is getting people into it.

Common traffic sources include:

• Blog posts

• YouTube videos

• LinkedIn or social media content

• Podcast appearances

• Paid advertising

Every piece of content should direct people to your lead magnet landing page.

Once they opt in, Kajabi takes over and moves them through the funnel automatically.

A Simple Evergreen Funnel Structure

A typical evergreen funnel in Kajabi looks like this:

Content → Lead Magnet → Email Sequence → Offer → Purchase

Inside Kajabi this usually includes:

• One landing page

• One lead magnet (product, download, or redirect page)

• One email nurture sequence

• One offer

• One checkout page

You don’t need complicated systems to make evergreen funnels work.

In fact, simpler funnels often perform better.

Final Thoughts

Evergreen funnels allow you to move away from constant launches and build a system that runs continuously.

Instead of starting from scratch every time you want to sell something, you create a funnel that:

• captures leads

• builds trust

• introduces your offer

• converts customers automatically

Kajabi makes this process easier because everything lives inside one platform.

Start simple. Build the core structure. Test it, improve it, and refine it over time.

Before long, you’ll have a funnel quietly working in the background, helping your business grow every single day.