How Storytelling Helped Coleraine Become High Street of the Year

Awards are not won by forms alone.

They are won by stories.

In 2022, Coleraine secured the High Street of the Year title. Behind that recognition was a digital campaign built on storytelling, participation, and community pride.

Our role was to direct and deliver that campaign. Not by shouting louder than everyone else, but by making it easy for people to get involved.

We told the story of Coleraine through its businesses, its people, and its progress. We gave the community reasons to share, comment, and support. And we amplified that energy through regional promotion.

The result was momentum. And momentum wins.

This campaign worked because it was not manufactured. It was already there. Digital simply gave it structure and reach.

That is what effective digital marketing looks like. It reveals what already exists and helps it travel further.

https://www.triovia.com/coleraine-business-improvement-district