Getting Started With Your Website: A Simple Framework That Converts

Most people don’t struggle with building a website.
They struggle with what to say.

You can pick a theme.
You can choose colours.
You can drag blocks around.

But when it comes to the words on the page, things get fuzzy.

What goes on the homepage?
What goes on landing pages?
How do you structure it so people actually take action?

You don’t need more inspiration.
You need a simple structure you can reuse.

That’s where AIDA and PAS come in.

Use AIDA for Your Homepage

Your homepage has one job:
help someone understand what you do, who it’s for, and why they should care.

Not in a clever way.
In a clear way.

AIDA gives you a simple flow that mirrors how people actually think when they land on your site:

A – Attention
I – Interest
D – Desire
A – Action

Attention

This is your headline.
It should immediately tell someone they’re in the right place.

Not clever.
Not poetic.
Clear.

Example:
“Build and Sell Online Courses Without Tech Headaches”

The goal is simple:
Help the right person say, “This is for me.”

Interest

Now you expand on the problem you solve and the outcome you help people get.

This is where you show you understand their world.

Example:
“Setting up a website, payments, email marketing, and courses can feel overwhelming. Most platforms force you to stitch tools together. That’s why we built an all-in-one platform designed for creators and business owners.”

This is about connection.
You’re showing you get the frustration.

Desire

Here you show what life looks like after using your solution.

This is not about features.
It’s about outcomes.

Example:
“Launch your site, sell your products, and grow your audience from one place. No duct tape. No messy tech stack. Just one dashboard that works together.”

You’re helping them picture the better version of their setup.

Action

Now you tell them what to do next.

One clear action.
Not five.

Example:
“Start your free trial”
or
“Book a demo”
or
“Join the waitlist”

Your homepage is not the place to sell everything.
It’s the place to guide the next step.

Use PAS for Your Landing Pages

Landing pages are different from homepages.

A homepage is a guide.
A landing page is a decision point.

That’s where PAS works best:

P – Problem
A – Agitate
S – Solution

This framework is powerful because it mirrors the emotional journey people go through before they buy.

Problem

Call out the exact problem the page is about.

Be specific.

Example:
“Struggling to get people to sign up to your email list?”

This helps the right person feel seen.

Agitate

Now you turn up the volume on the problem.

Not in a dramatic way.
In a real way.

Example:
“Without an email list, you’re relying on algorithms, rented platforms, and attention you don’t control. One change to social media reach and your traffic disappears overnight.”

This is where people nod and go,
“Yeah… that’s me.”

Solution

Now you introduce your offer as the way forward.

Not as magic.
As relief.

Example:
“This free guide shows you how to set up a simple opt-in funnel in under 30 minutes using one platform, no tech headaches, and no extra tools.”

This is where the tension gets released.

Why This Works

These frameworks work because they reduce decision fatigue.

You’re not guessing what to put where.
You’re following a proven flow of human attention.

• AIDA helps people orient themselves on your site

• PAS helps people move emotionally toward a specific decision

You can reuse these frameworks for:

• Sales pages

• Webinar pages

• Lead magnet pages

• Product pages

• Service pages

Once you learn the pattern, building pages becomes faster and clearer.

A Simple Setup You Can Copy

Homepage = AIDA

• Clear headline

• Short explanation of the problem

• Outcome-focused benefits

• One main call to action

Landing Page = PAS

• One specific problem

• Clear emotional tension

• One focused solution

• One call to action

No clutter.
No confusion.
Just clarity.

Start Simple, Then Improve

You don’t need the perfect copy.
You need a starting point.

Use these frameworks to get something live.
Then improve it based on real behaviour:

• Where people scroll

• Where they drop off

• What they click

Momentum beats perfection.

Build the first version.
Then make it better.