Foundations Are Only Useful If Someone Can Build on Them

A lot of people talk about “laying foundations”.

What we did went further.

The work carried out during my freelance time with the BID resulted in systems that operate without constant intervention. Digital platforms. Campaign structures. Ways of working that others can now step into and continue.

That was always the goal.

By the time the 2025–2029 SLA was discussed, those systems were already in place. Renewal had been secured. Campaign thinking had matured. The work didn’t need protecting. It needed space to be carried forward by others.

That’s a good place to leave something.