Cut Through the Noise: Why Your Holiday Message Needs to Be Simple

When I think of holiday marketing, I picture a crowded mall at 6 pm: flashing lights, noise, people shouting. That’s also your customers’ inbox. Everyone’s yelling “SALE! 50% OFF! LAST CHANCE!”

But shouting louder doesn’t make you heard. It makes you forgettable.

The brands that win are the ones that stay simple. Clear. Calm in the chaos.

Try this:

• One message. Not ten. Pick a theme — “The gift of calm,” “Make memories,” “Delivered joy.”

• One look. Consistency matters more than cleverness.

• One call to action. Tell them exactly what to do next.

That’s what we teach in Triovia’s Christmas Marketing Course . Module 2 is all about clarity — turning your marketing from “busy” to “focused.” You’ll leave with a simple plan and social templates ready to go.

Because in December, simple isn’t boring. It’s what gets noticed.