Award-Winning Print In a Digital Age: How Coleraine BID's Magazine Became A Flagship For The Town

Rethinking Print for a Modern BID

The conventional wisdom in 2019 was that print was in terminal decline. Digital was ascendant, and many organisations were abandoning print entirely in favour of social media and email. Triovia took a different view.

For a Business Improvement District like Coleraine BID, a high-quality printed magazine could serve functions that digital simply cannot replicate. Print commands attention in a way that a social media post never will. A well-produced magazine sits on desks, gets passed between colleagues, and lingers in waiting rooms and coffee shops. It signals that the organisation producing it is serious, professional, and proud of its community.

Triovia recommended launching a magazine not in spite of the digital age, but as a deliberate counterpoint to it - a premium, tangible demonstration of what Coleraine BID stood for.

The Recommendation and Its Execution

Triovia proposed the magazine concept to Coleraine BID and recommended a specialist freelancer at the time to lead the production. This approach - identifying and connecting the BID with the right external expertise - was characteristic of how Triovia operated: focused on the best outcome for the client, not on retaining every element of a project internally.

The magazine was developed with strong editorial values: professional design, compelling local photography, and content that genuinely represented the diversity and vitality of Coleraine's business community. Member businesses received editorial coverage that elevated their profile. The BID's activities were documented and celebrated. The town's story was told with quality and care.

An Award-Winning Publication

The quality of the magazine was recognised beyond Coleraine. The publication won awards - a significant achievement for a town centre BID magazine and a direct validation of the investment in production values.

Award recognition matters for a BID. It provides independent evidence that the organisation is performing at a high level, which strengthens the case for levy funding and demonstrates value to member businesses. It also raises the profile of Coleraine itself, positioning the town as a place that takes pride in its presentation and its community.

Photography and Videography: The Visual Foundation

Alongside the magazine, Triovia provided comprehensive photography and videography services for Coleraine BID throughout the working relationship. This visual content library was the foundation of the BID's communications across all channels.

Triovia captured local events in Coleraine - from Christmas markets to community days - providing the BID with a bank of authentic, high-quality imagery that could be deployed across the magazine, social media, newsletters, and printed materials. Campaign photography supported specific BID initiatives with consistent visual branding. Community stories were told through video, creating content for digital platforms that extended the reach of the BID's work beyond the printed page.

Why Visual Content Investment Pays Off

The investment in professional visual content is one that many organisations underestimate. Poor photography undermines even excellent written content. Generic stock imagery signals a lack of authenticity. By investing in genuine, locally-produced photography and videography, Coleraine BID projected confidence and credibility across every platform.

For member businesses featured in this visual content, the benefit was tangible: professional photography of their premises, staff, and products, produced at the BID's cost and distributed across its channels. This alone represented significant value to the small and medium businesses that form the backbone of Coleraine's town centre.

Key Outcomes at a Glance

• Award-winning Coleraine BID magazine launched and developed
• Editorial support connecting the right freelance expertise to the project
• Professional photography covering local events across Coleraine
• Campaign and community story videography
• Visual content bank supporting print, digital, and social channels
• Enhanced professional profile for BID and member businesses

The Coleraine BID magazine proved that, for the right organisation with the right content strategy, print remains a powerful medium. It takes confidence to invest in quality when the digital drumbeat is loudest. Triovia made that recommendation, and Coleraine's award shelf reflects the decision to follow it.