Businesses should be embracing online reviewsFeb 14, 2021
Social media has given people more power to pick which companies they do business with, and how. Whether for good or bad, social media is changing the way that we buy products and services. Customers are no longer relying on interactions with friends and family or a businesses history to decide whether it is worth their time.
Customers are going to talk about you, no matter how much you like them or hate them.
The best way for your business to get noticed is by making sure every customer feels valued. And the easiest way to do this? Social media!
It's time to make it known that your doors are open and ready for any customers with questions or comments about your company!
Running a business can be tough enough without having to worry about whether or not customers are happy with what they are buying from you, so when it comes to winning over new customers, the best way of doing this is by using independent reviews because people know that if other people like your product / service, then their opinion matters more than anything else.
Below are a few steps to embracing online reviews for your small business.
- Be bold and just ask for them!
Asking for feedback is an important way to gain valuable insight into how your customers are feeling. It can also make them feel appreciated, and they might actually be more likely to leave a review if you ask them politely.
- Where are people talking about your business?
With the growth of social media and apps, it is important to make sure that you are listed on as many platforms as possible. This will ensure that you do not miss out on any potential customers.
One simple way to find out where your customers learned about your business is by asking them! You can also ask others to post their reviews on these sites in future so all of your hard work doesn't go unnoticed.
Many review sites offer badges or tools for websites - like TripAdvisor, Google, Facebook - which makes it easy for visitors to leave a review after completing an online purchase or service.
- Offering an incentive - maybe!
This is a warning to all business owners. TripAdvisor has been known to ban properties listed with them from offering any review incentives, or even just free drinks for a five-star review.
They have teams that are dedicated to spotting and punishing anyone breaking the rules of their site. Get familiar with the terms and conditions of any site you might be hoping to feature on before tempting customers with these extra offers!
After they review your business you might want to try and reach out to them with a discount code or some swag.
- Keep it genuine
Fake reviews can come back to haunt you. For example, TripAdvisor has been hot on weeding out fake reviews for their own reputation's sake. However, the potential damage it could do to your reputation is not worth the risk!
- Do not fear a bad review
You might be pleasantly surprised to find out that the not-so-favorable reviews can actually boost your confidence. In fact, there is evidence that when consumers see too many 5 star reviews they become suspicious of a business's honesty.
You know what they say about customer reviews: “All publicity is good publicity.”
The truth of the matter, however, is that you should be happy with your product or service enough to be able to afford a few negative reviews here and there. That being said, try not to let it discourage you too much when some people have an issue with your work.
Respond quickly to these reviews to further demonstrate how committed you are to their happiness!
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