Why building an email list in 2021 is important

Feb 10, 2021

The benefits of building an email list are too good to ignore. A well-built list can have a mind-blowing impact on your website’s traffic and revenue. There is no time like the present, don't wait!

Below we will share some reasons why you should start building your list right away! 

What is an email list? 

An email list is simply a list of emails that your website has collected. This mailing list is used to send out new blog posts, business announcements, and to sell your products or services. In other words, you can use your email list to promote anything on the internet!

Someone has offered me a list.  Should I purchase? 

It may seem tempting, but buying an email list is never a good idea.  The people with whom you correspond will probably mark your email as spam and it's not always likely they're interested in your products if they've never been to your website before.

In the end, you rarely get what you pay for when you buy an email list.

Some benefits of building an email list

Email lists are a powerful marketing tool for businesses and bloggers looking to generate new customers.

According to the Direct Marketing Association, email marketing sees an incredible 4300% average return on investment (ROI) for businesses in the US. And with over 4 billion active email accounts worldwide, it's clear that this is one of the most effective and lucrative forms of advertising available today.

Email marketing is one of the most powerful tools in any business’s arsenal. It can help you connect with your customers, bring them back to your site over and over again, build trust with them, and increase conversions and sales. Best of all, it's incredibly affordable! Here are some other strong reasons why building an email list is so important:

You'll Easily Get Messages to Customers - One great way that marketers use email lists is by sending messages to their subscribers at regular intervals.
Get Visitors To Return - An email list provides a valuable opportunity for repeat visitors because they're already familiar with what you have offer.
Email Is Personal - Sending out emails can be done on a personal level because there's no need for phone-calls or face-to-face meetings when you are reaching out online. This helps maintain good customer relationships while also saving time and money (especially if this makes up 95% of your interactions!).
Huge Companies Love Email Lists - If big companies like Apple, Google, Amazon etc., use email marketing then it should be worth considering too! They know what works best as we do not always agree with their decisions but they have been very successful nonetheless.

Let’s take a closer look into each of these benefits of building an email list.

1. Easily get messages to your targeted Customers

Email usage has grown exponentially over the last decade! According to research from Radicati Group, there are now more than 3.6 billion users worldwide sending and receiving messages through desktop or mobile devices; this number is expected to grow even further until 2022 when 4.2 billion people will use email on their mobile device alone!

What makes these numbers especially significant is how pervasive they have become in everyday life: Studies show that 91% of consumers check emails daily which means businesses need to make sure they're communicating with prospective customers as often as possible via this channel if they want them coming back for more in the future!

2.  Return of visitors 

It's a scary but true fact: more than 70% of people leaving your website never return. For proof, just take a look at your Google Analytics and check out the percentage of new vs returning visitors. And these are valuable customers too- out of all the websites in the world, they've ended up on yours!

Just imagine if you lost them to another site - it would be like throwing money away! So why not turn that casual web surfer into an avid fan?

3. Email is personal 

Don't you feel more interested in an email that starts by using your name? Consumers love this. Personalization will make a big difference in the success of your marketing campaign. 

4. Companies like Apple and Amazon love email lists 

Big brands know better than anyone what it takes to succeed. They invest in digital marketing strategies that target their most valuable assets: people. And these assets are more valuable than ever before because they have access to the internet on mobile devices and desktop computers so they can be reached anytime, anywhere.

Don't just take my word for it though - check out some of the world's biggest brands like Coca-Cola, Nike, Google, and Target all making big investments in social media campaigns with email list building as a priority. These companies show us that investing time into their digital marketing is worth it when you consider how much revenue an email list could generate over the course of a lifetime!

5. You own your email list 

One of the biggest benefits of building an email list is that your list is all yours. When it comes to online business, you can't underestimate the importance of owning your own platform and being able to share information with those on your contact list. And while you may have thousands following you on Facebook, Twitter, or LinkedIn--those followers actually belong to those companies.

So, what is the best email marketing service?  

Many people ask, "How big should my email list be?" Some believe that the bigger, the better. But while you want to focus on list building and grow your list to as many people as possible, your email list's engagement is much more important.

That's why having a great email marketing service is so important--and it comes with good competition!

There are a lot of awesome email marketing providers out there--so make sure you find one that takes care of all of the work for you!

Two that we would recommend for small business owners / creators like you would be Flodesk and ConvertKit.  

ConvertKit offers a free plan and you can sign up by clicking here

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