What does your engagement rate mean?

social media marketing Jun 09, 2021
What Is Engagement Rate?

You might think your engagement rate on social media is just a metric for vanity but it's actually an important value metric.

What do we mean by value metric?

If your content is resonating with your audience, they're going to let you know how valuable it is by engaging with it. Likes, comments and shares are all measures of their engagement!

What does engagement rate mean — literally?

The literal definition of your engagement rate is simply the percentage of your followers who are actively engaging and interacting with content you post. This stat might be simplistic, but it can tell us a lot about how well we're doing on social media!

Does an engagement rate actually matter — if so, why?

Engagement rate: the key to bettering your business on social media

If you're trying to grow and succeed in today's world of social media, then engagement is a big deal. The higher it is for your content, the more visible you'll be on social profiles. It will also show how effective or ineffective what you post really is when it comes down to making conversions - which can help improve future posts that might not have gone well before.

What is a good engagement rate?

Let’s talk numbers — When you put your social media profile into an engagement rate calculator you’re likely wondering if it's “good” or “bad.”

It’s important to remember that your engagement rate is relative to your number of followers. Why does that matter? There’s a common misconception that BIG accounts (50k followers or more) should have HUGE engagement rate numbers, and that’s actually not the case.

Bigger accounts tend to have a lower engagement rate, while accounts with smaller followings tend to have a higher number.

Up to 1,000 followers: 7.00%

Up to 10,000 followers: 3.00%

Up to 100,000 followers: 2.00%

Up to 1,000,000 followers: 1.75%

Up to 10,000,000 followers: 1.25%

Kim Kardashian has one of the biggest followings on Instagram, and her engagement rate is only 1.06%!

To conclude, the more engaged your audience is, the better. Not only will this make you look great on vanity metrics but it also proves that: You know them well and deliver content they love to see, which creates a space for interactions between user and company alike.

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