Speed up your social media production with these few tips

Sep 19, 2017

Spending too much time posting on social media? Want to know how to spend less time doing so, without reducing the amount of content?

In this article we’ll give you easy ways to schedule your social media updates in batches, giving you more time to engage with your followers.

Why create content in batches?

Quite simply, creating one status at a time doesn’t make any sense. All it does is mess with your schedule because you have to set time aside to write and post the update.

This is where batching becomes beneficial.

Your social media updates are likely to fall into one of two categories:

Original Updates (status updates, pictures, videos, links to your own content, etc.)
Live Interaction: Replies, retweets, shares etc.

Here’s how to plan your updates ahead of time.

#1 Make a list of categories for updates

Your content needs to varied, otherwise it will become boring and stale, and your reach will drop. This is important to remember when creating a batch of content.

Here are a few examples of what to post on a regular basis.

  • Links to your own content.
  • Brand mentions (people mentioning your product / brand)
  • Seasonal Promotions
  • Other people’s content
  • Single use (content you only plan to post once)
  • Words of Wisdom
  • Now to turn these into a time-saving batch of content!

#2 Create a batch of Social Content.

Once per month, sit down and create 10 updates for each category mentioned above. So, ten links to your own content (should be easy enough?) Ten links to other people’s content that you find interesting. (Again, should be fairly easy.) Ten Words of Wisdom type posts and so on.

Once this is done, schedule them up for the month ahead and then relax in the knowledge that you have a steady stream of content going out over the next month.

#3 Schedule for Live Interaction

Now, obviously you can’t plan for this ahead of time, unless of course you’re psychic. You have no clue when or what people will post. You can however schedule for how much time you will set aside for live interaction. Set aside a chunk of time for this each day, and stick to that time frame.

Sticking to these schedules will stop you from falling into a habit of task-switching, which distracts you from what you should be doing.


Working in batches will help boost your productivity by eliminating distractions and provides a simple way to get more done in less time.

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