Practical Ways to Measure Social Media Success

Oct 23, 2017

When people first started using social media for business, the goal was ‘the bigger the better.”

The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none of those individuals are likely to convert into a paying customer, right?

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