Is Blogging Still Relevant for Businesses in 2021?

blogging content marketing Mar 01, 2021

Blogging is still an essential tool for any business today.

Blogging has been around for more than a decade and continues to be one of the most popular ways to share information with customers, prospects, and vendors alike.

Blogs are typically updated multiple times per week, providing valuable content about your business, industry or niche that others may not have heard about before. 

In a time when so many social media platforms exist to provide us with one-sided perspectives on current events without much context or depth; blogs offer readers nuanced insight into the whys and hows behind your product/services as well as personal reflections on them.

The beauty of blogging is that you can write about anything you want. 

What is the purpose of a blog and do I need one?

Sometimes the best blog content is found right on social media. Social media posts can be shared faster than ever before, and that's good news for businesses / companies who rely on timely content to get their message out there.

Furthermore, blogs are not essential to building an audience as they can sometimes make that growth harder because every time you try to send someone to your blog when they could have gotten some of that information straight from social media in the first place, you risk losing them entirely.

We all know that blogs are a key component of any online business, but the purpose is not to grow your social media audience. A blog's purpose is to increase your organic search rankings on Google so that when people search for anything related to your offering, including keywords and phrases, then you'll pop up at the top of the list.

How To Build A Meaningful Blog In 2021

Just like on social media, when it comes to blogs, you get out what you put in! This means that if your blog posts are good quality with fresh content being provided regularly by yourself or others - then congratulations! You're well on your way to climbing up those keyword rankings. People have been blogging for decades now which means there is an abundance of material and awesome posts just waiting to be discovered. So start with one today!

Blogging Tips

1. Provide Value 

Blogging is a powerful tool for small businesses. You're not talking to one person, you're talking to multiple people.

So when it comes to blogging, your blog should be more than just words on a page. It's about providing valuable content that will engage readers and give them something worthwhile to share with their friends, family, business colleagues because we all know word-of-mouth is the best way to promote the things that are important in our lives.

2. Post Consistency 

If you want to maintain a steady audience, it's important to post regularly. Your content might be great but without regular posts, your audience will eventually leave for something more interesting.

You don't want all the hard work you put into creating an engaging blog go unappreciated because of inactivity and lack of fresh content!

A great way to stay consistent is by making sure that you're always on top of your game and staying one step ahead. 

3. Use Call To Actions

There are many techniques you can use to be persuasive as a blogger. A call to action is merely one way of making your blog posts more effective. If someone has read all the way to the bottom, they are ready for something else.

You want them to take some sort of action, anything that will keep them on your site and make sure they learn more about what you have available for them!

For example: asking readers in the comments if there's any questions they would like answered; suggesting they try out a technique in their next video; or even giving away an awesome prize!

4. Search Engine Optimisation 

You may think that the best way to make your blog more popular is through writing posts about how you feel, business decisions, new product lines but in reality, SEO ranking matters most.

When it comes to Google's algorithms for search engine optimization (SEO), if your post doesn't have tags on it or contains links back to other posts on your site, there is a good chance that it will never be seen by anyone.

The point of blogging is not just to generate content; it should also boost the rank of your website so all those hours spent typing away are worth something.


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