With the introduction of Instagrams new algorithm and more brands jumping on
the Instagram train, organic reach is becoming increasingly difficult to get. Trying
to stand out on an app with over 700 million active users is no easy task. So with all
of these challenges against you, how can you get your brand’s Instagram photos
and videos in front of your target audience?
The answer is HASHTAGS.
The beauty of hashtags for Instagram is they make your content discoverable and
increase your chances of engagement. Aside from getting mentioned by
Influencers, using hashtags is one of the easiest ways to grow your audience within
Instagram. However, it only works if you take the right approach.
Why You Need to Use Hashtags?
The first step to using hashtags to grow your audience is to understand the way
they work within Instagram. When you go into the search feature of Instagram,
you’ll notice you can search by top content, hashtag, people (username) and
Instagram uses hashtags to categorize content. A great analogy is to think of how
you would organize paperwork in an office. You have your papers which go inside
folders, and the folders go inside a filing cabinet. In this scenario, the papers are
Instagram posts, the folders are hashtags and the filing cabinet is the Instagram
When someone searches #fitness, it’s like telling Instagram to search its cabinet for
the “fitness” folder and show the latest posts containing that keyword. When you
use hashtags in your posts, you’re letting Instagram know to put your post in the
appropriate folder in case anyone searches for it.
What this means for your business is that you need to get into the habit of using
hashtags for any main keywords you mention inside of your posts. Using keywords
without a hashtag won’t make your post discoverable.
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