Most of the people who fail in business do so for one simple reason. They’re in business to get as much as they can, and they fail to understand the law of reciprocity. Over and over again, people go into business focused on what they can get out of their clients, seeing them as nothing more than units of turnover, and they fail miserably. The basic truth is that in order to get something from your prospects, you have to first give them something. That’s true even in conventional business.
Take a corner store, for instance. The storeowner does not make any money unless someone who needs something gets it in their store. If they find what they are looking for, they hand over their hard-earned cash willingly, and leave a happy customer. If they don’t, they leave empty handed, and look elsewhere. Running an online business is no different.
You need to provide a service, expecting nothing in return, until your customer is satisfied that you have what they need. Then, and ONLY then, will they spend their money with you. In order to achieve this, you need a few things:
1. You have to have the right ATTITUDE. You need to understand that in order to build your brand, and your business, you first need to make sure your prospects are happy, and that they trust you.
2. You need to be willing to GIVE them information, without expecting anything in return.
3. You need to have a pleasant, open, and sincere PERSONALITY. People do business with people, and you need to have the type of personality that inspires confidence and trust.
4. You need to have a pleasant, open, and sincere PERSONALITY. People do business with people, and you need to have the type of personality that inspires confidence and trust. When you combine all of these things, and a level of knowledge that is higher than your prospects, then you will become a trusted expert, and you’ll be well on your way to building the personal brand you want and need.
So change your mindset. Make your business about serving others, and helping them to succeed, rather than about taking something from them, and you should find your business turns around almost immediately.
The good news is that once you’ve done this, you will start to have more successes of your own, and you will be building a successful track record, that you can share with your prospects.
Remember – GIVING is the key to RECEIVING! So be a giver, rather than a taker, and be warned – this is something you can’t fake till you make it – you HAVE to be genuine!
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