Do you need tips to create an online / social media presence for your business?
Well in this article we're going to give you a few short tips to get started!
Firstly, create profiles on multiple social media platforms. Don't just set up a Facebook and Twitter account and leave it at that. Target other platforms like Instagram, LinkedIn, Pinterest, and Tumblr. This might seem pointless, but it really is vital. When potential customers / clients google your business, they want to find as much information as possible.
You want customers to see a full list of social media profiles and not just a plain old website. They may even take to social media to ask you questions!
Next, make sure your profile is complete! This is very important, if your profile is complete or your profile is inactive, you're not going to get much engagement or many visitors / followers. Give people a reason to follow you! The more information you give, the better. Mention the key people in your company, your location, what your business does, etc.
Next tip, allow comments on your website/blog/social media page. Commenting systems make it easy for people to interact with your business online. For websites / blogs there are a few different systems with their own pros and cons. The most well known and widely used would be Livefyre, Disqus, and Facebook Comments.
Livefyre is good for encouraging discussion. Disqus gives you more moderation features and requires users to create an account before using it. Facebook Comments, well it's straightforward enough. It allows people to comment via their Facebook profiles.
Another simple one, add share buttons to your blog. The easier it is for visitors to share your content, the more likely they are to do so. Add share buttons to all of the key areas of your site; your homepage, landing pages etc.
Connect with your followers! It's called "Social" Media for a reason! Now, you don't need to reply to every comment, but, if someone asks a question, try to respond with a a helpful answer. Think of it as good customer service. Don't be afraid to show a little personality either, it's much better to come across as "human" than being just another company.
Finally, ask for customer reviews! People take customer reviews and opinions on board when they're buying a product.
Hopefully this all proves useful to you!
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