Search Engine Marketing

Most only consider search engine optimization as a means to maximize exposure for you business. However, a program of marketing is better suited for optimal exposure.

The main goal of search engine optimization is to increase your website's traffic by obtaining higher rankings in search engines for keyword searches related to your website. The idea is that with increased traffic, you will have increased sales.

We start with a full review of your current website and examine the areas in need of optimization. By doing so we'll get a full understanding of your particular industry and begin learning what keywords, meta tags, file/directory structure, and other tags will best fit the needs of your business.

Here's a small sample of our deliverables for a standard search engine marketing program:

  • SEO Keyword Analysis
  • SEO Website Structure Analysis
  • SEO Competitive Analysis
  • SEO Baseline Report of current rankings
  • Optimization of your Meta Title Tag
  • Optimization of your Header Tags (H1-H6)
  • Optimization of your Meta Tags (Meta Description and Meta Keywords)
  • Optimization of Page Copy
  • Optimization of Alt Attributes
  • Optimization of Hyperlinks (Internal Linking Structure)
  • SEO Link Analysis and Link Generation
  • Interactive Press Releases
  • Interactive Public Relations / Social Marketing
  • SEO Directory Submissions and Optimization
  • SEO Site Map Creation
  • SEO Information Pages
  • Monthly Reporting on Search Engine Rankings, Organic Search Traffic/Analytics and Link Generation/Social Marketing Reports.